Zao is a platform that uses gamification features like leaderboards to improve employee referral programs. It integrates social media contacts to suggest candidates for referrers. Zao solves issues with typical programs by instantly recognizing employee efforts and providing status updates. Employers benefit from higher engagement throughout the hiring process, more qualified candidates, and reduced costs.

1. ZAO SUCCESS STORY
Gamification in Recruitment

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. ZAO
• Zao helps businesses
save time and money by
giving them the quickest,
most effective tools to
generate and manage
employee referrals.

5. ZAO
• Zao's platform integrates
Facebook, LinkedIn and Twitter
contacts for referrers, using an
advanced algorithm to suggest
potential candidates within the
referrers' social networks and
enabling one-click
recommendations.

6. ZAO
• Zao's gamification features solve
two of the biggest problems with
typical employee referral programs:
First, that it usually takes around
three to six months from the time a
referral is made, until the candidate
is hired and stays on long enough
for the referrer to be eligible for a
reward.

8. ZAO
• second, that most employees
that make an effort and bring in
quality candidates that don't end
up getting hired are left with
nothing to show for their effort,
and may feel left behind with no
reward, and perhaps more
importantly, no recognition for
their efforts

9. ZAO
• Zao's leaderboard changes
that by instantly recognizing
the efforts of employees
that proactively participate
and engage in the recruiting
process.

10. ZAO
• The leaderboard provides
users with real-time status
updates on the employee
referral program, showing the
number of referrals made and
the referring employee as
entries come in.

11. ZAO
• Zao, which breaks a long,
complex referral management
process down into short, easy-to-
understand steps, provides an
intuitive dashboard that keeps
employers informed while telling
employees where they stand.

12. Result
• Higher levels of employee
engagement at every step of
the process – not just at the
beginning and end – and
more referrals and qualified
candidates for employers
who are seeking qualified
staff.

13. Result
• Zao's gamification features give
employers a way to make the
entire process fun and exciting
for their employees, driving
higher levels of engagement and
rewarding employees who refer
candidates even if their referral
isn't ultimately hired.

14. Result
• By making the employee
referral process enjoyable
and competitive, businesses
that use Zao benefit from
reduced hiring costs, and the
fastest, most effective
method to get quality hires
on board quickly.