Building a Employee Referral Brand is like any other Brand building exercise. Think it is easy because employees are a captive audience ? Think again. Some simple thoughts to help.

1. Building a Referral Brand

3. LET’S START

4. Understand the elements

6. Roles they play Customer, Indirect Stakeholder Owner, Beneficiary, Stakeholder, Driver Key Critical, Enabler Critical, Enabler Promotions/Communication Requirement Employee Recruitment System

9. WHAT YOU COULD DO?

10. STICK TO THE BASICS Keep it Simple Simple program Simple system (as easy as the internet) Simple communication (keep it short, simple) Simple requirements (Keep it clear, specific)

11. Simple Have a Referral portal . Employees should be able to view opportunities, refer, share information with their networks, view status of their referral. Name you portal the same as the program Name your Program. Have regular email communication. Maintain the Brand consistently. Remember brands take time to be built Interact. In a people dependent process, people interaction is the best way to improve experience Feedback. Ensure proper and complete feedback is provided Time. Give employees enough time. Process in time. Feedback in time. Benefits on time What’s on the menu? Give clear and specific requirements. Give requirements that can be referred to

12. Build Your referral brand Portal Communication -Periodic Emails -Recruiter meets Recruiters - Response mechanism -Talk to employees -Referral cards(hand out visiting card sized cards to employees they meet) -Attend employee meets -information -Requirements -Reports Events -Create a referral fest -Make it a 360 degree campaign -Have it every year -Make employees a part of it Story -Build a story -have the story in all your communication -Carry the story forward System -Integrate with your referral portal -keep improving