Strategic management is a process that involves building a careful understanding of how the world is changing, as well as knowledge of how those changes might affect a particular firm.
2. Prepared By
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Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
3. Process of strategy
• Strategic management is
a process that involves
building a careful
understanding of how the
world is changing, as well
as knowledge of how
those changes might
affect a particular firm.