Heineken has long been known as a company that can create highly engaging experiences for their consumers and online users.

1. Star Player Game
Gamification in Customer Engagement

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Heineken’s Star Player Game
• Heineken has long been
known as a company
that can create highly
engaging experiences for
their consumers and
online users.

5. Heineken’s Star Player Game
• The brand is an official
sponsor Champions League
game. They decided to use
gamification to actively
engage fans throughout the
event to increase awareness
of Heineken.

7. Heineken’s Star Player Game
• During the the
Champions League,
users can download
the Heineken app.

9. Heineken’s Star Player Game
• While watching the
game, they are asked
predictive questions
such as:
–will the penalty be
saved?
–will the goal be made by
head?
–will they score within 20
seconds?

11. Heineken’s Star Player Game
• Points are awarded
for correct answers.
And during down
time, more points can
be earned by
answering other types
of questions (e.g.
trivia).

13. Heineken’s Star Player Game
• This is a great example
where a sponsor can
directly engage with
fans during a sports
game instead of just
having their logo
showcased on banners
within the arena or
through television
spots.