During an economic lockdown, the marketing department should focus on highlighting product features and maintaining communication without aggressive marketing. Email campaigns must emphasize usability benefits, while overall marketing campaigns should be significantly reduced. Engagement with potential customers and vendors is crucial to maintain positivity and lead generation.

1. What Marketing Department
should do
during Economic lockdown
in
B2B Business
By. Sisir Ghosh-
Marketing Manager

2. Social Media Post
• The marketing department should post about the
product features, company benefits, outreach
• Any social activity by the company must be comm
unicated on the platform
• No aggressive marketing should be made

3. Email marketing
• Email campaigns should be targeted towards the benefits
on usability
• Commercials should not be discussed
• No discounts and no offers
• Campaigns should be reduced by 75% as the audience
gets frustrated

4. Email reply’s
• Active email reply should be made as it ensures that
company is in-line with the situations
• Any delay in communications should be informed to
the stakeholders with a sense of apology

5. Get connected
Get connected to more and more potential customers which can
help you generate leads for the sales via social media platforms

6. User engagement
The marketing should engage more and more audience about
1. Company
2. Product details
3. Benefits

7. Vendor management
All the vendors associated connected for the marketing
process should be engaged for development of process
flow

8. Sense of positivity
The marketing team should ensure that there is sense of positivity
with the sales team as well as management

9. Thank You