Trash Tycoon was a social network game developed in 2011 that applied gameplay to environmental issues like waste, water, and being green. In the game, players cleaned up a trash-covered town by collecting litter, recycling it, and constructing recycled products and decorations. The game partnered with real organizations focused on sustainability like TerraCycle and Carbonfund.org. It allowed players to collaborate with neighbors in real-time to clean the virtual city while chatting.

1. Trash Tycoon
Green Gamification

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Trash Tycoon
• Trash Tycoon was an
upcycling social network
game developed by
Guerillapps in 2011. The
game applies traditional
social gameplay features with
the issues of waste, water,
and green.

5. Trash Tycoon
• Gameplay includes cleaning
a town overrun by trash,
recycling, and constructing
products and decorations
out of recycled material.

7. Trash Tycoon
• The game shares a number of
partnerships with real world
companies, including
TerraCycle, Carbonfund.org,
TreeHugger, and Kraft Foods.
Trash Tycoon has been shut
down on July 29, 2012.

9. Trash Tycoon
• In Trash Tycoon, players
collect litter in a city
covered in trash and
upcycle waste into valuable,
environmentally friendly
products.

11. Trash Tycoon
• You can create other items
such as jewelry, toys and
furniture, which you can
either keep for yourself or
sell for profit.

12. Trash Tycoon
• The game's production
processes reflect the aims
of sponsor and partner
TerraCycle, a company that
provides solution programs
for waste that is typically
non-recyclable.

13. Trash Tycoon
• The 21 million people who
participate in TerraCycle’s
recycling programs and
Trash Tycoon earn points
for every piece of waste
they collect and return to a
TerraCycle kiosk.

14. Trash Tycoon
• These points convert to
special bonuses including in-
game money, special
decorative items, or exclusive
badges that allow users to
show in-game friends their
Greenness habits outside of
the game.

15. Trash Tycoon
• Trash Tycoon allows players to
team up with neighbors in a
multiplayer environment to
collaborate in real-time and
clean up the virtual city. The
game also contains a real time
chat feature. Additionally,
neighbors can help players regain
energy and speed up production.