1. What Is Multimedia?
CECS 5110
PRESENTED BY
J.G.M.JAGADEESH KUMAR

2. What Is Multimedia?
 Multimedia is a computer-based interactive
communications process that incorporates
text, graphics, sound, animation, and video
 Interactive
Key feature of multimedia
User determines what content is delivered,
when it is delivered and how
 Non-linear

3. Computer-based Multimedia
 2 or more media
 Computer multimedia
 Multi-sensory experience – real world
 Multi-sensory memory imprints
 Different learning styles benefit
 Hypertext - links
 Hypermedia - hypermedia ware

4. Hypermedia
 Based on cognitive theories of how people
structure knowledge and how they learn
 Links to navigate
 Non-sequential navigation

5. Hypermedia Applications
 Instructional courseware
 Appropriately introduced
 Follow-up activities
 Teacher and students’ own creations

6. Multimedia Advantages
 Engrossing – deep involvement
 Multi-sensory
 Creates knowledge connections
 Individualized
 Teacher and student creation

7. Multimedia Disadvantages
 “Lost in cyberspace”
 Lack of structure
 Non-interactive – if one-way, no feedback
 Text intensive content
 Complex to create
 Time consuming
 Cognitive overload
 Linear content

8. Multimedia Growth
 Marketing Standpoint
 User Standpoint

9. Multimedia Growth
Marketing Standpoint
 Computer price
 1992 – 1 mil - $2,500 or $1,000 upgrade
 1996 – 24 mil - $1,500 or $300 upgrade
 Multimedia titles
 1992 – 5,000 - $100
 1996 – 15,000 - $30
 Hype - “killer applications”
 Value added – enhances computer use

10. Multimedia Growth
User Standpoint
 User control
No longer only lectures and/or printed materials
Any sequence of the material, any time,
anywhere, any modality
 Individualization
Address different learning styles and needs
User decides how material is presented:
visual, audio, textual
Adjusting level of difficulty

11. Multimedia Growth
User Standpoint (cont.)
 Action
Active processes: simulations, acting out a play,
testing knowledge and feedback
 Examples
500 Nations, Grandma and Me , Magic School Bus

12. Major Categories of
Multimedia Titles
 Entertainment
 Education
 Corporate communications
 Reference

13. Major Categories of
Multimedia Titles
 Entertainment
 Games: action and graphics
 Action + storytelling
 Physical coordination + mental outwitting
 Education
 Accommodates different learning styles:
association vs. experimentation; auditory vs.
visual
 Provides feedback, levels of difficulty, evaluates
skills, nonlinear presentations

14. Major Categories of
Multimedia Titles
 Corporate communications
(marketing and training)
Attract attention to a message
Product catalogs, published magazines, touch-
screen kiosks, online shopping, …
Stockholder's meeting, sales rep pitch,
conference speaker, employee orientation and
training, …

15. Major Categories of
Multimedia Titles
 Reference
CD: encyclopedias, census data, directories,
dictionaries

16. Delivering Multimedia
 Compact disc
Inexpensive, easy mass produce and distribute
 Kiosk
 Computer system to access info, perform
transactions or play games
 Convenience, reduces personnel costs, but
expensive maintenance
 Online
Web pages, product advertisement, demos, …

17. The End