presentation on vitamin water , applying marketing concepts on it

1. Final project
marketing
PRESENTED BY ;
MAHAM AKHTAR

3. PRODUC
T

4. VITAMIN WATER
• combine distilled water with vitamins, herbs and
flavours.
• Contains vitamins C , B6 , B12
• The vitamins in these bottled waters are designed to
replenish your body with certain nutrients that you
lack
• Available in variety of flavors i-e peach , apple ,
coconut, watermelon , red berries

5. PRODUCT INGREDIENTS
• Reverse osmosis water
• crystalline fructose
• cane sugar less than 0.5%
• citric acid
• magnesium lactate calcium lactate and
potassium phosphate (electrolyte sources)
• natural flavours
• vitamin C . Vitamin B6 , Vitamin B12

6.  we aim to provide
purity to our consumers life and help
them achieve a healthy lifestyle

7. TARGET MARKET
• The target market is ages 8-40 , an age
group looking for healthy and energizing
drinks to consume

8. Product
POSITIONING
• For the people who don’t compromise on health &
hygiene , vitamin water provides vitamin and
energy to your body …… what can be better then
a refreshing glass of chilled gluco water after a
long tiring day

10. Strengths
• Consumers healthy choice
• Variety of vitamin & flavors
• Imported Plant
• Self Investment
• Energetic Employees & Worker
• Free home delivery
• Convenient bottle of 2 liters
• Can be ordered online

11. weakness
• High price
• Lack of variety in flavors
• High cost of production
• Not stocked in lots of places
• Small company
• Lack of innovation
• Poor awareness strategy
• Local brand

12. Opportunities
• Health consciousness of people
• Monopoly in the market
• Strong advertisement
• Increase in tourist
• Sales increased by online selling
• Plans to expand in other countries

13. threats
• Shortage of Electricity
• Limited understanding of product in consumers
mind
• Lack of public confidence
• Competitor
• Treated as medical drink
• Inflation
• Very high in sugar so not for diabetic group’

15. Geographic segmentation
Target areas
• Major cities of Pakistan
• Islamabad , Karachi ,Lahore, Multan , Hyderabad,
Murree , Abbottabad

16. Demographic segmentation
• Age group for all age groups
• Gender male & female
• Family life cycle children youth & aged
people
• Income level middle income & above

17. Behavioral segmentation
• health conscious people
• Fitness oriented

18. Psychographic segmentation
 Life style sports people

19. Product level

20. Core product
• Provision of clean water for drinking
• Vitamins for energy boost
 Actual product
• Name
• Quality
• Packaging
Augmented product
• Online selling
• Free home delivery

21. Product line
• Bottles available in different sizes
• 250 ml
• 1 ltrs
• 2 ltrs

22. Product pricing strategy
• 250 ml RS. 60
• 1 LTR RS 120
• 2 LTRS RS 200