product launch ppt for rural health development

2. • Bacterial Diarrhea
• Hepatitis A&E
• Typhoid
• Japanese encephalitis
• Dengue
• Malaria
• Letospirosis
• Rabies

3. 71%
29%
Rural
Urban

4. Natures own gift to you . One
healthy drink for all problems
……

5. “VIDAL TEA” An
product from Sarga
A herbal health
drink which can be
included in daily
diet
Its also an
alternate to the
normal tea……

6. • Dried Oregon grape root
• Green tea leaves
• Serendipity berries
• Dried Blackberry roots
Nutrient content
Antioxidants: 0.2gms
Fruit protein :3gms
Vitamin C :0.5gms
Carotenoids : 0.10gms
Iron :15.0gms
Calcium : 20gms

7. • Focus on all age group of
people
• Improves national health
• ECO – friendly packing and
product .
• DOSENT Taste bitter .
• Attractive packing
• Uses and health benefits
higher than any other drinks
• Instruction printed in all
regional language as per the
distribution
• LESS buyers as it a entirely
different product from a
new company

8. • Expand in more variety and
flavors
• Eventually tie up with large
organisation and food
chain
• Making rural people
understand the benefits of
the product

9. GEOGRAPHIC DEMOGRAPHIC PHYSOGRAPHIC
INDIA
RURAL
PEOPLE
ALL AGE
GROUP
MIDDLE-
LOW
INCOME
GROUP
NON-
WORKING
PROFESSIO
NAL
LIFE STYLE
& BELIEF
TO
PREVENT
& TO
PROTECT

10. ONE HEALTH
DRINK FOR ALL
PROBLEMS AND
ALL AGE
GROUPS
WITHOUT SIDE
EFFECTS

11. PRODUCT, PRICE, PLACE & PROMOTION

12. • Our product would be
offered in 150gms well as
in 10gms sachets
• The design of the product
would be traditional
• It’s a tea as well as a health
drink with medicinal
properties which can be
consumed even by children

13. • VIDAL TEA would be
introduced in market at a
price of Rs-99/- for
150grms and Rs-6/- for
10grms sachets
• A margin of 10% would be
kept for the wholesalers
and a margin of 25% would
be kept for the retailers.
• Our product VIDAL TEA
would be launched in small
village shops and all
pharmacy

14. Our product would be promoted
with :
• NEWSPAPER
• RADIO
• TELEVISSION
• HOARDINGS
• GLASS DISPLAY
• POSTERS
• WORD OF MOUTH
PROMOTION
• PAMPLETS (printed in
regional language )

15. We would use traditional channel i.e.
unorganised stores. Our distribution channel
length would two level distribution that will
include manufacturer, wholesaler, retailer,
customer
WHOLESALER RETAILER CUSTOMERMANUFACTURER

16.  Attractive packing with
eco-friendly biorisin plastic
& aluminum container for
150grms and card board
sachets for 10grms
Providing health tips to
maintain hygiene
It would have the details
written in regional language
as per the distribution of the
product

17. By choosing shopping and market district, our
brand sarga will encourage customer to buy
tea while they are shopping and the stores
would be located in a location with heavy foot
traffic. These location will help the brand to
sell its product actively. And also we provide
“sample tea” to the people passing by
therefore to raise awareness of the product
and brand .

18. Total Investment = Rs.25,00,00,000
Total Production in One Year = 10,00,000 Units
Fixed Cost = 40% of Investment = Rs.10,00,00,000
MARK UP PRICE
MARKET SUGGESTED RETAIL PRICE Rs.99/-
RETAILERS MARK UP PRICE (25%) Rs.25/-
WHOLESALERS PRICE Rs.80/-
MANUFACTURESES MARK UP PRICE (10%) Rs.8/-
MANUFACTURING COST Rs.60/-

19. • In case if the product fails to do well in
the rural market it would be re-
launched using the same raw material
(expect for the green tea leaves) in the
urban market as healthy herbal and
berry flavors of oats

20. JYOTHI FRANCIS , SUKANYA SUDHAKAR