HighVit Brand• HighVit brand represents tasty and refreshing health drinks that are enriched with close to supplemental quantities of vitamins• HighVit Functional drinks provide the required amounts of specialized nutrients together with vitamins to support 3 main functions: – Immunity defense – Body energy levels – Digestive function
HighVit Drinks Personality• HighVit branded beverages are healthy alternatives for regular soft drinks• Drinks with no Evil! No artificial colorings, sweeteners, preservatives, additives are allowed in the composition.• HighVit drinks are enhanced with functional vitamins and supplements to support us in our today’s everyday life• They must be fresh and aromatic with slight hints of original ingredients.
Healthy Drink Market• Convergence between dietary and soft drink markets is the new “Megatrend” for tomorrow.• This convergence continues to attract global beverage companies like, Pepsico, Coca-cola, Danone and Suntory. They believe that until 2030, functional drinks will take over 80% of the whole beverage market.• As all the soft drinks experiences a decline through the recession, “drinks with benefits” grew steadily from 3-4% each year• It is increasing because of customers that are choosing to purchase these products at the expense of carbonated sugary drinks
HighVit Defence• HighVit Vitamin & Antioxidant DEFENCE – Taste: Cranberry + Pomegranate + Acai berries mixed with red and green teas – Benefits: 100% RDA of B vitamins, more than 175% RDA of vitamin C and 175mg of antioxidants polyphenols – Function: Support immunity system, cell development, maintenance of the nervous system and support blood and heart health
HighVit Digest• HighVit Vitamin & Dietary Fibers DIGEST – Taste: Tropical fruit juice cocktail with a hint of a secret ingredient. – Benefits: Source of Dietary Fibers, B group vitamins and Vitamin C – Function: Support digestive system, helps to fight overweight problems
HighVit Drive• HighVit Vitamin & Natural Caffeine DRIVE – Taste: Citrus Cocktail from Pomelo, Orange, Grapefruit, mandar in and lemon juices with a hint of Bergamot Tea – Benefits: Source of B group vitamins and vitamin C enhanced with Natural Caffeine – Function: Fight depression, enhance mood and energy levels
Technical Information250 ml glass bottles 24 bottles per case 90 cases per pallet• All required certificates are issued for every batch• 18 month shelf life• 2 different EAN 13 barcodes are issued on the bottles and cases
Competitive advantages• Competitive retail price compared to other health drinks• Clear benefits of the beverage• Most popular tastes – Red Berries, Citrus fruit and tropical fruit with modern trendy interpretations• No additives, artificial stuff or any other evils.
Marketing Support• From every bottle bought, we give POS materials from our catalogue worth 10% of the total invoice.• Informational and cheerful promotional stuff will help to introduce the drink to its target consumer.
Target Market• 27-35 year old health aware consumers, who tend to choose products with health benefits rather than fizzy drinks as their refreshment• Income ranged from low average to average• Location – major cities with over 300 000 people population• Educated, social and responsible consumers are considered to be targeted
Summary• HighVit is an innovational trendy beverage product that is enhanced with benefits for our everyday life.• It has clear and straightforward message for the consumer.• The product is produced with highest quality ingredients, fully certified but still fits into an attractive price range.