Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Launching of Tetra pack Coconut Water in International Market

5,084 views

Published on

Published in: Marketing

Launching of Tetra pack Coconut Water in International Market

  1. 1. Group members • Vivek Bajaj 03 • Parambodh Chordia 07 • Megh Mehta 26 • Viraj Shah 44 • Ankit Vaishnav 55 • Aayushi Yadav 59
  2. 2. Overview • Tender Fresh manufactures and exports Tender Coconut water and other coconut products • Manufacturing plant in Kerala • We export to places like China, Europe, USA & UAE
  3. 3. Manufacturing & Exports • We intend to follow the Amul`s strategy for procuring raw materials • Purchasing Coconuts from different places in South India • Process Coconut water in Kerala and pack it in Tetra- packs, Tins & Plastic Bottles • Recycling the waste and make subsidiary products such as coconut rope
  4. 4. Coconut Industry Strengths of the Indian Coconut Sector • One of the largest producers of coconut in the world – Sufficient raw material surplus. • Quality of Indian coconut product enjoys good reputation. • Access to good technologies • Dominant ethnic population in the Gulf, UK and US • Being a natural and eco friendly product, coconut industry has a future and potential .
  5. 5. Coconut industry
  6. 6. Health Benefits • Increasing rehydration • Boosting the immune system • Decreasing heat stroke • Increasing blood circulation in diabetics and anti-aging treatments. • Coconut water nutrition comes from the fact that it’s a rich source of vitamins and minerals
  7. 7. Products • Main product: Pure Coconut water • Coconut water in different flavors • Coconut oil • Coconut coir • Desiccated coconut • Copra • Coconut shell charcoal
  8. 8. Challenges Weakness • Lack of exposure to the international market and its specific requirements • Lack of market penetration • Competing countries of South East Asia have already an established presence in important international markets and have cost advantages • Supply side is highly disorganized and fragmented .
  9. 9. Distribution • Tie–ups with MNC`s such as Wall Mart and other local retail store outlets. • Partnership with GNC (General Nutrition Centers) , gymnasium ,health centers etc. • Appointing agents for sales of our product in retail stores • Building contact with local distributors and suppliers
  10. 10. Marketing • Participation in trade, fairs and exhibition • Marketing based on health benefits of coconut water • Distributing free samples of packaged coconut water in retail stores • Using Social media (Facebook)
  11. 11. Three- faced- Competition Domestic competition: Angel pearl, tender coconuts, pure tropic Major exporting countries: Brazil, Indonesia, Philippines competition from host countries market : Vita coco, one, zico
  12. 12. Packaging • Attractive containers & plastic bottles which will appeal in foreign market • It will help in easy transportation & handling • It will preserve the quality & will not be effected by adverse whether conditions
  13. 13. Pricing • Penetrative pricing policy • Reasons: – To compete in international market – To achieve competitive advantage – To increase market share – To sustain in the market for long time
  14. 14. Schemes & Incentives • Packaged coconut water has been included in the Focus Product Scheme and made eligible for 2% incentive • Coconut shell worked & copra, has also been included for special benefit under Focus Product Scheme • Coconut products such as coconuts (fresh, dry), coconut oil, desiccated coconut, coconut shell un-worked, have been already brought under VKGUY (5%) • Coconut products are also eligible for 1% to 6.3 % DDB • Coconut oil is entitled to 1.5 per cent under Duty Entitlement Pass Book Scheme

×