2. PROCESS OF MAKING TEA
HANDPICKING OF TEA LEAVES
WITHERING - Removal of moisture from the tea leaf.
ROLLING & CRUSHING
FERMENTING
FIRING & DRYING
SIFTING & GRADING
TASTING
3.
4. GLOBAL ASPECTS OF TEA INDUSTRY
Global Tea Market - $46,392 million in 2018
(https://www.alliedmarketresearch.com/tea-market )
Modern Tea comes from Camellia sinensis, a tree native to China and
India.
Green Tea – is plucked, withered and rolled leaves of Camellia sinensis tea plant.
Black Tea - is far more processed than green tea and are the most popular consuming Tea with milk and
sugar.
Oolong Tea - is considered the happy medium between green tea and black tea.
White Tea - Leaves will plucked when leaves are unopened or recently opened buds ,it is essentially
unprocessed tea.
Herbal Tea.
9. OBJECTIVE
Serving people with Good Quality of Food & Creative Drinks (
Tea, Coffee) & Given them a open Area for Chill out .
INTRODUCTION OF IDEA
Flavor Tea
Self Made Biscuits
Tandoori Chai
Chai with Sutta
10. WHY “TEA PARADISE”
Tea Paradise will focus to serve unique flavor of Tea through our Customer
Customization.
We Offer KADAK ADRAK CHAI in the most customized and Traditional
way.
Each Tea is handcrafted and made upon order. The variety of Tea in “ Tea
Paradise” Comes in the medium range of INDIAN Families.
Eco-Friendly KULHAD System.
11. FLAVORS FOR CUSTOMIZATION
Jasmine
Rose
Lotus flowers
Mint leaves
Peppermint
Ginger
Lemon
Lemon & Basil
Lemon & Thyme
Cinnamon
Black pepper
Fennel & clove
Flowers or Spices can be mixed to get more creative personalized Tea blends.
17. TARGET AUDITIONS
CORPORATE EMPLOYEES IN GURGRAM & NOIDA
MALL VISTING PEOPLES
AIRPORTS VISITORS
HOTELS AT AEROCITY VISITORS
DEFENCE PERSONALS
TOURIST PERSONAL
18. TARGET LOCATION
GURGRAM & NOIDA
MALLS
AIRPORTS
HOTELS AT AEROCITY
AIR FORCE AREA (CANTEEN AREA)
ARMY AREA (CANTEEN AREA)
NAVY AREA (CANTEEN AREA)
20. HOW IT SHOULD BE A
STRESS BUSTER
CLOSE FRIENDLY ENVIRONMENT.
GOOD FOR NATURE LOVING PEOPLES.
WE COME WITH CHAI & SUTTA CONCEPT.
SINGER WITH A GOOD VOCAL
21. SWOT
STRENGTH
Strong Global Network
Maintain Quality
Directly Connected To customers
Middle Class Afford the Product
Reputed Brand Image
WEAKNESS
Taste Difference due to
Machine & Process
Weak Social Media
Many Competitors from
Unorganized Sector
Customers also know how
to Brew their own Tea &
Coffee
Price Sensitivity
OPPORTUNITY
Health Awareness on rise
Tie Up with IRCTC, Hotels, Aviation
Industry, amazon.
Int Exposer & Growing demand in Asia –
Pacific America & Europe.
THREAT
Competition High
Threat of New Entries
Less Experience
Economic Restriction
Substituted by chocolate
drink juices & Smoothies
Constant Innovation in
order to be Different
22. ADVANTAGES
Improve immune health to preventing heart disease and cancer.
Presently, consumers interest is shifting towards green tea &
fruit/herbal tea because of vitamins, amino acids, flavonoids,
and trace minerals present in it which leads to improved
metabolism, lower cholesterol, cancer prevention, and other
health benefits
Refresh and Re-Energize people.
23. LIMITATION
Maintaining Quality of Food.
Maintaining Customer’s ( Feedback, Reward
Point, Cash Back, Off on Bill).
Maintaining the Idea of Flavour Tea.
Waste Management
24. DIS-ADVANTAGES
Milk Tea is harmful for health because loaded with
antioxidants called catechins, But adding milk in tea,
showed that is completely blocked the antioxidant benefits
of improved blood flow. Turns out that the casein in
milk significantly decrease the presence of catechins
in tea.