How brands, star influencers and entrepreneurs can change the world - and marketing - Louis Saha, Former Manchester United + France Professional Footballer, Co-founder, AxisStars &
Kate Hamer, Co-founder, AxisStars
5. Entrepreneurs
! Create Jobs
! Disrupt Industries
! Improve Processes
! Democratise industries
! Change Society
World Changers
Stars with Influence
! Own audience
! Respected
! Resources to invest
! Can be entrepreneurs
too
! Don’t currently have
the support network to
act with confidence
6.
7. Young Stars suddenly
encounter fame without
support
Treated like a
Commodity
50% go bankrupt within
5 years of retiring
Not accustomed to show
weakness Media pressure
8. Our definition - Influence
Influencers
• Man-made
• Influence for a living
• Amplify campaigns
• Niche potential
• Similar to paid media
People with Influence
• Following for their main job/
interest
• Use for amplification &
engagement
• Organic product seeding
opportunities
• Longer term relationship
potential
• Can be micro or macro
13. • An un-mined seam of Star
influencers
• Different cost models
• Naturally seed product
• New approach to content
• Less risk of fakes
Changing Marketing
14.
15.
16.
17. • Why are they followed?
• Understand their style
• Respect their duty to their followers
• Don’t just use as a mouthpiece
• Authenticity is key
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