Audience Research

1. Survey Feedback
Question 1
70% of my survey
responses areby males.
This will influence my
decision on my target
audience as I will aim for
males as it is a similar
trend to what I see in
the existing music
magazine audience.
Question 2
13-1
16-12
17-2
15-1
40+ - 5
The majority are age 16 so I will make my
target audience older teenagers.

2. Question 3
The most popular result was rock at 40%
but all of the results were pretty evenly
spread out.
Question 4
The most popular social classes were
Higher Managerial, Intermediate
Managerial and Skilled Manual Workers.
This means that I can price my magazine
quite high as there were people in the top
2 classes.

3. Question 5
Question 6
A large proportion (at85% of the answers)
were noso inmy magazine Iwill needtouse
linkstotechnologytogainreaders
The majorityof my answerswantedtopay lessthan
£5 for a musicmagazine.Therefore Iwill aimformy
magazine tobe pricedaround £3-£4

4. Question 7
Question 8
The majorityof answerslistento
musicfor entertainment.Therefore
the articlesinmy magazine will not
be too seriousastheywantto be
entertained.
Most of the answerswere Spotify.Thissuggests
that mostpeople wanttostreamtheirmusicnot
buyit. It alsomeansthat theyare confidentwith
technologysoIcan make mymagazine feature
technology.

5. Question 9
Question 10
Almosteveryonewhoanswered enjoyslisteningto
music
Most of myanswersare that theylistentomusic
bothat home andon the move.Thissupportsthe
Spotifyresults.