1. Refueling and Retooling Your
Special Events: Using Technology to
Modernize Your Events for the 21st
Century
Lynne M. Wester
@donorguru

2. Road Map
• Needs are Changing
• Budgets are Changing
• The “WOW” Factor
• Technology is Pervasive
• Who’s Watching
• Who’s attending?

3. Design an event that
encourages guests to feel that
they are an essential part of
the University’s grand
vision, by balancing the old
with the new, and the intimate
with the global.

4. Too Much Looks Like Everything Else

5. Why Not?

6. TAKE A RISK

8. Repurpose
• Tchotchkes and other evils
• Florals
• Students

9. Eliminate Print

10. Change the Way you Invite

12. What if?

14. Do This:

15. Not That:

16. That extra something…

17. The Attendee Experience

18. Follow Up

19. • Questions??
• Comments??
• THANK YOU!
• Lynne M. Wester
• Wester@yu.edu
• www.donorrelationsguru.com
• @donorguru