2013 sedrc pulse

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results of pulse of donor relations survey presented at 2013 ADRP SEDRC

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2013 sedrc pulse

  1. 1. A Finger on the Pulse of Donor Relations Lynne M. Wester @donorguru
  2. 2. The Pulse • www.donorrelationsguru.com/pulse • The 915 respondents to this survey not only make it statistically significant, they also show the need and desire for relevant information on the profession of donor relations -- a need that until this study has never been filled.
  3. 3. Higher Education 61% Healthcare 11% NonProfit 18% Arts 2% Independent Schools 7% Other (please specify) 1% Organization Type
  4. 4. 1 22% 2 22% 3 16% 4 11% 5 7% 6-10 14% 10+ 8% How many staff members (including yourself) work in donor relations at your organization?
  5. 5. less than 10 36% 10-25 24% 25-50 18% 50-100 12% 100-250 8% 250+ 2% How many staff are in your fundraising/advancement operation or division at your organization?
  6. 6. 1-2 years 19% 3-5 years 25% 5-9 years 27% 10+ years 29% How many years of experience do you have in donor relations?
  7. 7. 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Stay in the donor relations field Do something else in the fundraising world Work for nonprofits but not in fundraising Work in the for- profit world Retire In the next five years, would you like to...
  8. 8. 0 100 200 300 400 500 600 700 All Duties You Are Responsible For
  9. 9. 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 AD ASD DIR EXD SAD Higher Education Average Salary in US $
  10. 10. less than 48 hours 20% 48-72 hours 34% a week 30% more than a week 10% more than two weeks 6% What is the average turnaround time for acknowledgments at your organization?
  11. 11. Monthly 6% Quarterly 25% Yearly 38% Other 21% Few Years 2% Can't Remember 2% Custom 6% How often is the acknowledgment template letter refreshed at your organization?
  12. 12. Yes, in print 50% Yes, in print and digitally 13% Yes, digitally only 2% No 35% Do your donors receive annual narrative reports on their funds?
  13. 13. Yes, in print 66% Yes, in print and digitally 13% Yes, digitally only 2% No 19% Do your donors receive annual financial reports/stewardship on their funds?
  14. 14. Yes, in print 25% Yes, in print and digitally 40% Yes, digitally only 10% No 25% Does your organization produce an annual report?
  15. 15. 25 or less 48% 26-50 20% 50-99 13% 100+ 19% If your organization has custom/individual stewardship plans, how many donors are included?
  16. 16. 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Annual Giving Planned Giving Cumulative Lifetime Giving Consecutive Giving Organization has the following gift society/club types:
  17. 17. Yes 35% No 65% Does your organization have a comprehensive catalogue or listing of all named spaces?
  18. 18. 0 50 100 150 200 250 300 350 Do You Have a Donor Wall?
  19. 19. Yes 51% No 49% Are you involved in the gift agreement/MOU process at your organization?
  20. 20. 0 20 40 60 80 100 120 Draft Review Draft and Administer Consult Manage process How Are You Involved With Gift Agreements?
  21. 21. Yes 79% No 21% Do you have standardized gift agreements/MOUs for donors?
  22. 22. 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% What types of events are you responsible for at your organization?
  23. 23. 1-5 56% 6-10 21% 11-20 13% 21-40 6% 40-60 2% 60+ 2% How many events do you have under your responsibility every year at your organization?
  24. 24. Yes 45% No 55% Does your organization have a comprehensive or strategic plan for donor relations?
  25. 25. Yes, formal 18% Yes, informal 10% No, only with reports or special projects 17% No 55% Have you conducted a formal or informal donor survey?
  26. 26. Do you have a metrics program for donor relations? 0% Yes, a strong one 3% Yes, somewhat 30% No 62% In progress 5% Do you have a metrics program for donor relations?
  27. 27. Thank You! • Lynne Wester • lynne@donorrelationsguru.com • www.donorrelationsguru.com • Friend me on Facebook • Follow me on Twitter @donorguru

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