2013 ymcancday

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2013 ymcancday

  1. 1. Stewardship and Donor Relations Lynne Wester Donor Relations Guru @donorguru
  2. 2. Donor Relations Stewardship and Impact reporting Acknowledgment Recognition Engagement Retention Growth Influence Nondonors
  3. 3. 3 Donor Relations and Stewardship • Is there a better way to do this? • What are some ways that we can better serve our donors? • What is someone else doing that we’re not? • Making innovation a priority • Idea + Implementation = Innovation
  4. 4. We Need to Understand • What they want • How to deliver • Treading water and assuming is dangerous 4
  5. 5. Don’t Overlook the Obvious
  6. 6. Time to Make Waves! • Retention rates among first year donors to your YMCA? • What is your member donor percentage? • What does success look like? • YU Then: Retention 48% • YU Now: Retention 72% • Impact and opportunity
  7. 7. The Facts:
  8. 8. Leveled Touches
  9. 9. Data Drives Strategy • Loyalty Donors • First Time Donors • Planned Giving Donors • Mid Level Donors • 110% ... The next frontier • Monthly Donors • Anyone who needs extra Stewardship 9
  10. 10. 11 Theory
  11. 11. In Practice at
  12. 12. It’s not about You!
  13. 13. 15 Involve Others
  14. 14. Those That Benefit, Thank 16
  15. 15. Give a Helping Hand
  16. 16. Putting a Face to the Dollars
  17. 17. Better Together
  18. 18. Making Print Magical 20
  19. 19. The Power of Storytelling
  20. 20. Simplicity Doesn’t Mean Simple
  21. 21. Questions? Thank You! 23 • Lynne Wester • www.donorrelationsguru.com • Follow me on Twitter @donorguru

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