This document presents a sensory AI software platform that can digitize and analyze taste, flavor, and aroma data to help food and beverage companies streamline product development processes. The platform uses machine learning models trained on historic sensory and recipe data to enable tasks like creating vegan substitutions while maintaining taste and texture. It is presented as a solution to issues like costly and time-consuming quality control processes. Examples of use cases include creating a vegan version of food items or allowing users to find, customize, and share coffee recipes. The document outlines the business model, target market size and growth rates, competitors, go-to-market strategy, customer pipeline, management team, and requests a 6.5 million euro investment for personnel,

1. SENSORY AI SOFTWARE: DIGITIZING THE
SENSES OF TASTE, FLAVOR, AND AROMA
FOR THE FOOD & BEVERAGE INDUSTRY
Investor Presentation
2023

2. Two main issues are faced by Food&Beverage R&D departments:
THE PROBLEM
Time-consuming, costly processes
Unreliable, hard to interpret data
Serious waste of resources
Quality control processes
Product development
2

3. An AI-powered data-integrative SaaS platform:
THE SOLUTION
Enable ingredient substitutions
for cultural and nutritional
adjustments
Higher success rate
of new products
Localize products
based on sensory profiles
Less product rejection
& product returns
Reduction potential for QA/QC
manpower of 25%
Resourcesavings
potential 50-60%
Savings potential
of 20% in R&D investments
3

4. Same taste and texture: create a vegan version of each food item
Butter Croissant
Historic sensory and recipe
data provides an initial
starting model.
The modifications of the
recipes and the newly made
and evaluated variants
further train the models
4
USE CASE 1
Vegan Croissant

5. Find your ideal coffee, re-create your perfect version, share it with friends across the world!
USE CASE 2
5

6. 6
8
delivered
orders
80%
Conversion rate to
funnel
25
LOIs (customers,
suppliers, partners)
TRACTION
04 03
02
01
80
qualified B2B
business prospects
6

7. 7
DATABASE
SOFTWARE LICENSING SERVICES & QUALITY LABEL
THE BUSINESS MODEL
7

8. 8
THE MARKET
Total
Available Market
Serviceable
Available Market
Serviceable
Obtainable
Market
Market volume by 2026
R&D Investment in F&B
Industry
1.5% by 2026
per year
Target Group
Medium-to-largefood
or flavor companies
Artificial intelligence in the FoodTechindustry: an early and rapidly growing market
Source: Mordor Intelligence, Pitchbook 2021 (Artificial Intelligence in Foodtech)
CAGR between
2020 and 2026

9. 9
THE COMPETITION & USP
USP
Focus
on food
Not
focused
on food
Software
Non-Software
Raised 10M
IP protection+
proprietary, complex
algorithms
9

10. 10
GO-TO-MARKET &
CUSTOMER PIPELINE
Phase IV
Phase III
Phase II
Phase I
Pilot Proof of Concept Beta through Co-
creation
Market Penetration API + Database
1 pilot client 10 pilot clients 50-60 clients 150 clients
Co-innovation partnerships
Independent software vendors, partner offerings and a direct
sales force
Arriving here

11. THE TEAM
A reputable management team combining long-standing industry and entrepreneurial experience at the interface of research and technology
David Shames
Global Business Development IT
30+ years of experience in sales and
the delivery of advanced computer
systems
Joel Bellenson
CPO & VP Research
iSmell inventor, CEO & Chief Scientist of
DigiScents, CEO Upstream Biosciences,
Member of BioTech Agribusiness Committee
of Uganda‘s presidential investor‘s
roundtable
François Gabriel Wayenberg
CEO
Serial Entrepreneur & 20+ years of
experience in Research, International Food
Product Relocation Expert
Partnerships
Alan Verstraeten
Project Management
>30 years of experience leading several
major projects (budgets of 5 to 30M$),
among large companies such as the City
of Montreal, TD Bank, National Bank of
Canada, Bell Canada and Desjardins
Shan Lu
Global Business
Development F&F
45+ years of industry experience
Dany Kwintner
Project Strategy
UNESCO Best of the web award,
Cybertheate
11
LinkedIn
LinkedIn
LinkedIn
LinkedIn

12. 12
INVESTMENT ASK
EUR 6.5 m
Personnel
EUR 0.5 m
Other
USE OF
FUNDS
EUR 3.5 m
Licensing
Looking for.. In order to…
Biz dev
Product R&D
Expand IP
EUR 10 m
for 24 months
runway

13. François Wayenberg
CEO & Founder
Ajinomatrix.org
francois.wayenberg@ajinomatrix.org
www.ajinomatrix.org
+32 470.596.768
INTERESTED? CONTACT US!