This is the updated v7.0 Pitch Deck after the Mentor Progress Review of Ajinomatrix, digitizing the senses of taste and smell for the food industry

1. We measure taste and smell
digitally through an open source
software using AI
francois.wayenberg@ajinomatrix.org
www.ajinomatrix.org
+32 470.596.768 1

2. Then costly / non digitized / amnesic
2
PROBLEM
Food Industry lacking Sensory Measurement Standard

3. • A food sample is prepared
• Sent to judges
• They score it
• Complex, expensive procedure!
3
PROBLEM
Measurement as done today:
TASTING PANELS
Unit Price: 5-25k €

4. • A mere Excel file cannot capture sensory complexity
4
PROBLEM
Current measurement procedure limited:

5. • Taste in Japan different than in Germany
• It is called a palette
5
PROBLEM
Taste, smell preferences vary across regions:

6. • No proper encoding = no proper archiving
• Results are not exchangeable
> Sample tasting has to be re-done!
>Double cost, and inefficiency
6
PROBLEM
Results not properly exploitable:
ESTIMATED SAVINGS
Avg. unit Price: 10k€
20% of the panels
1 on 5 is spared

7. 7
SOLUTION
A standard portable file and model using AI:

8. 8
PRODUCT DEVELOPMENT
Pringles remote printing:
• From Germany to Japan
• Translating the taste… anticipation!
Bon appétit:
“The Japanese consumer will love the new Pringle!”

9. 9
PRODUCT
An open source B2B software:
• JSON: an open source file standard
• Open source B2B
• Install it from GitLab

10. • Free downloadable version on GitLab
10
BUSINESS MODEL
• Freemium:
• B2B License & Services:
• Full version requires €10k license (MVP)
• Install / development / maintenance / secured archive
Full Version Final:
Unit Price: 50k€/3years

11. 11
MARKET
5 markets starting with food supply:
• TAM floored by $40 Mio turnover suppliers
• $1.7T size, TAM: installations: 250k units
• Growth by >5%
• Target: Food Companies’ food scientists

12. 12
TRACTION
5 addressable markets:
• Main market: Food producers:
• + 4 parallel markets

13. 13
GO TO MARKET
1 - 10 - 50 in 18 months
• 1/ Pilot PoC (proof of concept)
• 2/ MVP at 10 clients
• 3/ Sell to 50-60 clients
• 4/ Forums as e-Market
(for taste/smells)
CAC: 1500€/unit
LTV: 55k€/unit
Unit Price: 10k€

14. TEAM
François Gabriel
Wayenberg
Founder / CEO
Joel Bellenson
Science advisor
(iSmell inventor)
Dany Kwintner
Project Strategy
(Naked Inc. Japan)
Bernard Donnay
Project Management
(ex-IBM engineer)
14
Founders in several status-quo breaking projects:

15. PARTNERSHIPS
15
• Developing a sensory standard
• AI & sensory science R&D
Cooperation with Universities to develop a Standard:

16. COMPETITION
16
No comparable competitors promoting open source or a standard

17. ASK
17
• Product development with Universities
• Developing a sensory standard
• AI, mixed with sensory science R&D
We look for a CMO: