1. The document discusses Infarm's solutions to environmental challenges in agriculture through sustainable indoor farming techniques. 2. It analyzes how COVID-19 has created opportunities for Infarm to capitalize on trends towards local suppliers, digitization, and high technology adoption. Recommendations include expanding product offerings and markets in Europe and Asia. 3. Diagrams show a sample indoor farm architecture with an IoT tech stack incorporating sensors, controllers, actuators, databases, and machine learning to monitor and optimize growing conditions.

1. AGENDA
Background
Situation
So what?
Suggested Solutions
Final Recommendations
1
2
3
4
5
IOT Tech Stack
6
Sample Indoor Farm Architecture
7

2. Background
1
• Modern agricultural production places an incredible burden on our environment
• As climate change, soil degradation and the loss of natural ecosystems threaten to worsen these effects
• A form of agriculture that is resilient, sustainable and beneficial to our planet and increases food security
• Make fresh, pure, tasty and nutritious produce available to everyone
What is the environmental challenge Infarm is trying to solve?
Farming at Scale
Metrics
Scale
Time to Customer
Quality Drivers
Climate Impact
Customer Centricity
Price
Large
Conventional agriculture Farm freely Famer’s market
Mid and Modular Small to mid
Longer > 1 week > 1 day Weekly frequency
Durability, shelf life Taste, Instant Freshness Authentic Experience
Low Medium High
High Lowest Medium
Reliable Quanitity Quality and freshness Loco - favoritism
Farming as a service Farming aus Natur

3. Post COVID 19 world looks very different
2
Impact to Infarm
Disruption of global supply chains
Rise of local supplier capability
Digitization on the upswing
Technology adoption is high
Development of wide array of products
Serve the daily consumer basket
Deep dive into consumer behavior
Committment to customer satisfaction
Infarm is already a digital pioneer
Integrated Tech and hardware stack
Invested in seed development
Create partnerships to catalyze search
Already hyper-local
Growing across EU and globally
Why do we say this?
Deeper Tie-ups with existing retailers
Data insights into daily growth and sales
Driven by social media marketing
Focussed on low CAC / high LTV
Presence in major EU countries
Growing vegan/vegetarian customers
Call for new Action Capitalize on advantage
In such a favorable market position Infarm is best suited for the needs of the modern consumer, who wants local,
fresh,high quality and guilt free produce to usher in the age of the cloud farmer
Scale from develop to implemnt
Situation
2

4. 3
Having a great market advantage, customer trust and knowledge still requires listening to users, people within and
external experts and a rooted pipeline for new products / markets supported by organic innovation culture
Identify
Assess
Select
Detailing
Implement
Lessons Learnt and opportunities for
improvement from each goal lead to next idea
Who?
- Customer
- Business
- Technology
- Partners
- Seed base
Vision Strategy Implementation Testing
People
Why?
- Feasibility
- User pain point/ vitamin
- Having user led conversation
- Is this who we are, check
company DNA How ?
- Stakeholder mapping
- Road - mapping
Sprint like never before!
So What?
3

5. H4
2020 H1 H2 H3
Increased product portfolio
u Bigger seed bank and testing pool
u Expand across Europe and Asia
Product portfolio = customer basket
u Quality and product range guarantee
u Flywheel for marketing through JTBD
Create ‘I eat only from Infarm’ culture
u Market player to market mover
u Global Infarm Influencer network
Focus on adding new markets
u Address (un)spoken user needs
u Focus on new market entry models
H1 - 2020-2021 - Horizon 1
H2 - 2021-2023 - Horizon 2
H3 - 2023-2025 - Horizon 3
* Proposed duration of each
horizon to be challenged
How do we raise a forest?
Most Viable to Most valuable
u Provide scalable global solution
u Increase food security
Suggested Solutions
4

6. • Decrease total costs of asset ownership and de-risk functionalities
• Sharing the maintenance with networking partners
Value Addition
Less clicks more conversion
Artifact history
Partnerships
• Increases the value of the core offering to current users
• Attractiveness for new users through WOM and influencers
• Increase “stickiness” and adaptability of the technology platform
• Make commutable changes which always have future add-ins in mind
• Build a culture around decision documentation
• Harmonize ownership of products and customer experience
• Share the costs of innovation
• Accelerate through open innovation in the ecosystem
Optimize As-is
Final recommendations
5

7. CLOUD FARMER - HARDWARE AND IOT TECH STACK
Hardware
Application
Network
Database
Virtualization
Sensors for temperature, humidity, light and growth metrics for each plant
API based development for monitoring of assets and streamlining of processes
Implementation across machines and setting up server utilization specifications
Connect sensors / servers across the world, providing instant real time access
Redundancy and storage, analytics to derive insights about each plant and sale
IOT Tech Stack
6

8. Master Controller (multiple I / O PID)
Energy Control
Actuator Set up
Real time crop diagnostic
Diagnostics
Temperature
CO2
Soil Info
Nutrient Info
External Sensors
Temperature / Humidity
Water Dispersal
Light
Sensor Node
Visual Feed
Environmental Control Panel
Electric Switch
Nutrient Factor
Irrigation Water Supply
Exhaust Ventilation
Cooling / Heating
CO2 Control
Energy Control
Robot Actuators
Internal Sensors
Controller Node
Hardware side
Image data
Sensing data
Internal Weather stats
Cultivation metrics
Crop ID and growth
Crop Failure flagging
Big data Analysis
DBMS
Supervised ML
Deep Learning
Input Data
Human Interface
Mobile
Central
Control
Panel
Remote
Access
Output Data DB / Server (GCP)
Cloud farm API
External Camera
Internal Camera
Human
Decisions
Machine
Decisions
Sample Indoor Farm Architecture