This is our latest 3min pItch deck for the Founder Institute pitching competition, presenting Ajinomatrix's activities

1. 1
ajinomatrix.org
francois.wayenberg@ajinomatrix.org
+32 470 596 768

2. Taste & Smell = Vital!
Introduction

3. Breaking the Status-Quo
IBM
NASA
CYBERTHEATRE
OPEN SOURCE / SONY
Legitimacy: why us?
Those brands changed the status quo! Did so 4 times already!

4. THERE IS NO STANDARD
The industry is lacking taste/smell unified standard.
Taste & smell: measured with humans & sensors…
> Humans taste, give a rating
(expensive, gives 1st impression only)
> Sensors
(Not fully online, non-standard, proprietary)
> Documentation process
(Proprietary, non exchangeable)
>> Problems exist for years without a solution!
Problem

5. THE MP3 OF TASTE AND SMELL
An open source & open science solution
to solve current limitations.
> Digitize the senses of smell and taste:
JPEG & MP3 of olfaction, gustation!
Let's unify the industry using new
olfaction standards (JSON) through AI.
=> Unmatched sensory info processing!
Our Solution

6. B2B end user:
> JSON file
Technical Architecture - PoC
Panels & Sensors >> DB:
> Panels = Human judges
> Sensors = eNose/eMouth
Product

7. TAM & FREEMIUM
Market Size: $1.7T (2019)
Growth: 5% (2020-2027)
TAM: from $5Mio turnover
Business model: Freemium
Plus services ($10k range)
- Install
- Maintenance
- Consulting
MARKET / BIZ MODEL

8. REMOTE PRINT A PRINGLE
In year 2:
A filter for a local Pringle chips can be applied to
predict how it will have to taste in Japan
(Remote 3D Food Printing)
Product

9. Advantage: The 5 + 1 + 1
1/ Food Producers
2/ Sensory Laboratories
3/ Flavour and Fragrance Majors
4/ Sensors Manufacturers
5/ Distribution Industry
Open Source Community
Our Secret Sauce?
Potential of leveraging 5 markets
Data Safety+ +
Well, since there’s nobody…
> Let’s dig further!
Markets

10. S.W.O.T.: COMPETITION
STRENGTH
Data approach advanced & unique
Open source & standard is a winner!
The project in food business
WEAKNESS
Competitors highly skilled and strong, from
various backgrounds, with barriers
but…
OPPORTUNITY
Key differentiation: open, disruptive, standard,
digital
THREAT
Strong Competitors-partners : Aromyx/Stanford,
IBM, Cyrano/Harvard, Alpha-MOS - but potential
partners
=> Nobody there but potential partners! =>
Competitors

11. Timeline: Incubation
2020
Pilot
€10-40k
2021
10 Clients
(Food Suppliers)
€100-200k
2023
e-trading
€10M
2022
Final Products
(Remote 3D Food
Printing)
€2M
Currently processing our
first client!
Traction

12. Adaptation to the task
OUR CORE TEAM, Ready to rock!
François Gabriel
Wayenberg
Founder / CEO
Joel Bellenson
Science advisor
(iSmell inventor)
Bernard Donnay
Project Management
(ex-IBM engineer)
Dany Kwintner,
Project Strategy
(Naked Inc. Japan)
Team

13. Our ecosystem: Partners
Academic Network:
- University of Brussels,
- Hebrew University,
- HTW Berlin
Food-business partners: confidential
Our main competitors are potential partners
POTENTIAL PARTNERS
AI: Digital Wallonia & StartIA
Elected top 10% of the founders
Partnerships

14. ‣ Problem
‣ Solution: Vision and Proposition
‣ Product: Tech Architecture
‣ Timeline & Traction
‣ Market & Business Model
‣ Our ecosystem: Team & Partners
What we discussed…
“We digitize the sense of taste & smell
measurements for the food industry”
Plan

15. THANK
YOU