Ajinomatrix Pitch Deck Investors - 12 Sept 21

1. Digital Sensory Expertise software
The
fi
rst AI expert system for food scientists
francois.wayenberg@ajinomatrix.org
www.ajinomatrix.org
+32 470.596.768 1

2. 2
PROBLEM
LATE NON-
CONFORMITY
DETECTION
TIME / WASTE
SPILLING
ANALOG
DATA
ANALYSIS
NO STANDARD
SENSORY
DEFINITION
TRIAL & ERROR
WASTED TIME/
RESOURCES
Problem 1: Quality control processes - disparate data silos, spillage
Problem 2: Product development / localisation: slow, costly process
Several data silos accumulate disparate, non integrated data
Sensory data for food manufacturers is complex, non standard

3. • Software Home page
3
Product
3

4. • Wizard
• Test data
“Failures
Teach
AJ soft.
Getting
Smarter”
Product
4

5. • Results
• Digitized
5
Product

6. 6
SOLUTION
A simple software & standardisation framework using AI
TRL: 7
An expert AI system
Bridging the gap between QC systems and sensory evaluation
Breaking down data silos into a single data-warehouse
=> Easier Troubleshooting & Product dev.
> under development

7. 7
BUSINESS MODEL
Solution-relevant ecosystems
LICENSING
50-100k€/year PoC
SERVICES
10k€/Yweeks
Ecosystem portfolio,
with 4 con
fi
gurations:
Combination of licensing+services
DB / E-MARKET
SCENT SHOP
7% / transaction
R&D + TECH
RESALES
50k€/deal
LICENSING MODEL: Freemium
Ex: SMBs, startups download FOSS,
Using our services
The conversion rate of B2B prospects understanding how this works is over 80%

8. 8
• $4.5B TAM (
fl
oored by $40 Mio turnover corps.)
• $1.7T market size & Growth > 5%
• TAM targets are Food Companies’ food scientists
• Food waste is 30-40% of the total amount (USDA)
•Ajinomatrix could help spare 3% of food waste in QC
=> The average mid-to-large food company is a target
MARKET
4 business ecosystems active in food supply:

9. 9
We combine the technologies to propose a unique, unmatched solution
No comparable competitors promoting open source or a standard
COMPETITORS
9
Slow Fast
Simple
Complex
Series A
Just raised $10M

10. 10
SUMMARY
Total addressable
market: $4.5B
35+ Quali
fi
ed B2B clients
4 Innovative unique business ecosystems
AI allowing sensory
digitisation
Con
fi
rmed by clients
$50M Revenue min in 5 Years
CAC: 1500€/unit at low scale
LTV: 55k€/unit (forecast)
Unit Price: 50-100k€
Our situation today; we have a vision for tomorrow.

11. 11
TRACTION
5 addressable markets with our 4 ecosystems:
• Main market: Food producers
• + 4 additional markets
• Very high-potential, and great initial traction
With 10 pre-sales use-cases, we accumulated 10 LOIs,
including from early potential clients,
Indicating their motivation to work with the solution

12. 12
• 1/ Pilot PoC (proof of concept)
• 2/ MVP (minimum viable product) at 10 clients
• 3/ Sell to 50-60 clients - 2.5-5M€ Turnover
• 4/ Forums as e-Market + DB
GO TO MARKET
1 - 10 - 50 clients in 18 months: milestones (for licensing)
Technical & Economical Validation
Discussion with 35+ industry partners
10 LOIs collected - 10 pre-sales use-cases
To be validated:
CAC: 1500€/unit at low scale
LTV: 55k€/unit (forecast)
Unit Price: 50-100k€/year
Amount of Clients

13. 13
TEAM
Christian du Jardin
Interim CMO
(ex-sales/mktg Unilever)
François Gabriel
Wayenberg
Founder / CEO
Joel Bellenson
CPO, VP Research
(iSmell inventor)
Bernard Donnay
Project Management
(ex-IBM engineer)
Dany Kwintner
Project Strategy
(The Ingenious Company, Jp)
Loic Quertenmont
AI Black Belt
Interim / CTO
UNESCO Best of the web award,
Cybertheate
Management book: Manager 3.0
Wired cover with the smell printer
invention
UNESCO Best of the web award,
Cybertheate

14. 14
ASKs
• 1.5M will be used for CXO & license PoC
• 2M: Tech developing a sensory standard
• 500k for co-creation (for 24 months op.)
“The sensory driven QC/P.Dev solution open to
every food organization that saves both
resources and energy plus an open source
app accessible to smaller entities.”
Seed: 2-4Mio on oversubscription
We look for MVP serialisation

15. 15
Meet Dr. Abigail
Director, R&D Food Scientist
Customer Pro
fi
le
“Abigail could have more time to do essential analysis improving ROI!”

16. 16
• From Germany to Japan
• Translating the taste… from one place to another!
• Remote printed food
Bon appétit:
“The Japanese consumer will love the new Pringle!”
Case Study
Sample research - Pringles remote printing:

17. 17
Value Proposition

18. Revenue Income
Assumptions:
• Avg. € 50k per sale
• In Yr. 1, 35 customers
• Yr. 3 market share: 0.6 %
• By Yr. 3, 40 % from new sales;
60 % & from recurring sales
• FoodTech market
• Does not include future product
extensions
• 125 full time jobs at Yr. 5
• Unicorn by 2026
Five Year Projections (Millions, €)
Financials
18

19. 19
Gross Profit & LTV
€31,000 per License
€72,700 per Cust. all in.
Avg Customer Buys
1 License per year
Avg Customer is worth
€50,000 in annual Revenue
Coding Cost: $15k
Distributor Cost: $-K ;
Marketing Cost: $2,5K
Customer Cost: $1,5K
13%
.n/a
%
Gross
Margin
40%
19
Revenue Model