AJ FIFL Investor deck

1. Digital Sensory Expertise software
The
fi
rst AI expert system for food scientists
francois.wayenberg@ajinomatrix.org
www.ajinomatrix.org
+32 470.596.768 1

2. 2
PROBLEM
Lots of complexity* issues: data silos accumulate!
LATE CONFORMITY
DETECTION
TIME / WASTE
SPILLING
ANALOG
DATA
ANALYSIS
DataWarehousing problems!
How to solve them?
* We had clients, laboratories
complain about the process!
DESIRE: More time to the point,
better data insights, clearer data analysis!
=> better ROI, cleaner operations

3. • Software Home page
3
Product

4. • Wizard
• Test data
Product
4

5. • Result
• Digitized
5
Product

6. 6
SOLUTION
A simple software & standardisation framework using AI
TRL: 7
An expert AI system
Bridging the gap between QC systems and sensory evaluation
Breaking down data silos into a single data-warehouse
=> More rapid discovery of the problem!

7. 7
BUSINESS MODEL
Solution-relevant ecosystems
LICENSING
50k€/year PoC
SERVICES
Xk€/Yweeks
Ecosystem portfolio,
with 4 con
fi
gurations:
Each one with a pricing scheme
DATABASE
E-MARKET
X% / transaction
R&D + TECH
RESALES
XXk€/deal
LICENSING MODEL: Freemium
Ex: SMBs, startups download FOSS,
Using our services

8. 8
• $4.5B TAM (
fl
oored by $40 Mio turnover corps.)
• $1.7T market size & Growth > 5%
• TAM targets are Food Companies’ food scientists
• TAM in
fl
uenced by open source solution adoption
rate - as SMBs and food startups use services only.
MARKET
4 business models active in food supply:

9. 9
No comparable competitors promoting open source or a standard
COMPETITORS
9
Slow Fast
Simple
Complex

10. 10
BUSINESS MODEL
Total addressable
market: $4.5B
35+ B2B Leads
4 Innovative unique business ecosystems
AI allowing sensory
digitisation
Con
fi
rmed by clients
$50M Revenue min in 5 Years
CAC: 1500€/unit
LTV: 55k€/unit
Unit Price: 50-100k€

11. 11
TRACTION
5 addressable markets:
• Main market: Food producers
• + 4 parallel markets
Matt Lashmar, Mass Challenge (Aug ’21):
“You and Ajinomatrix have the most traction
with another startup on the whole batch of 110 startups”

12. 12
• 1/ Pilot PoC (proof of concept)
• 2/ MVP at 10 clients
• 3/ Sell to 50-60 clients - 2.5-5M€
• 4/ Forums as e-Market + DB
GO TO MARKET
1 - 10 - 50 clients in 18 months (Licensing)
The Discussion with 35+ industry partners
10 LOIs collected - more expected
CAC: 1500€/unit
LTV: 55k€/unit
Unit Price: 50-100k€/year
Amount of Clients

13. 13
TEAM
Christian du Jardin
Interim CMO
(ex-sales/mktg Unilever)
François Gabriel
Wayenberg
Founder / CEO
Joel Bellenson
Science advisor
(iSmell inventor)
Bernard Donnay
Project Management
(ex-IBM engineer)
Dany Kwintner
Project Strategy
(The Ingenious Company, Jp)
Loic Quertenmont
AI Black Belt
Interim / CTO
UNESCO Best of the web award,
Cybertheate
Management book: Manager 3.0
Wired cover with the smell printer
invention
UNESCO Best of the web award,
Cybertheate

14. 14
ASKs
• Project development with Universities
• Tech developing a sensory standard
• AI, mixed with sensory science R&D
“The sensory driven QC/P.Dev solution open to
every food organization that saves both
resources and energy plus an open source
app accessible to smaller entities.”
Seed
fi
nancing: 4Mio at 20Mio€ pre.
We look for MVP serialisation plus:

15. 15
Meet Dr. Abigail
Director, R&D Food Scientist
Customer Pro
fi
le
“Abigail could have more time to do essential analysis improving ROI!”

16. 16
• From Germany to Japan
• Translating the taste… from one place to another!
• Remote printed food
Bon appétit:
“The Japanese consumer will love the new Pringle!”
Case Study
Sample research - Pringles remote printing:

17. 17
Value Proposition

18. Revenue Income
Assumptions:
• Avg. € 50k per sale
• In Yr. 1, 35 customers
• Yr. 3 market share: 0.6 %
• By Yr. 3, 40 % from new sales;
60 % & from recurring sales
• FoodTech market
• Does not include future product
extensions
• 125 full time jobs at Yr. 5
• Unicorn by 2026
Five Year Projections (Millions, €)
Financials
18

19. 19
Gross Profit & LTV
€31,000 per License
€72,700 per Cust. all in.
Avg Customer Buys
1 License per year
Avg Customer is worth
€50,000 in annual Revenue
Coding Cost: $15k
Distributor Cost: $-K ;
Marketing Cost: $2,5K
Customer Cost: $1,5K
13%
.n/a
%
Gross
Margin
40%
19
Revenue Model