Ajinomatrix investor pitch deck Funding Lab 23-08-21

1. Digital Sensory Expertise software
The
fi
rst AI expert system for food scientists
francois.wayenberg@ajinomatrix.org
www.ajinomatrix.org
+32 470.596.768 1

2. 2
2
A series of problems
Plague the food sensory industry
PROBLEM

3. 3
Meet Dr. Abigail
Director, R&D Food Scientist
PROBLEM
“Abigail could have more time to do essential analysis improving ROI!”

4. 4
PROBLEM
Abigail has rocks in her shoes*: lots of complexity issues!
CAPTURE
METHODS
SAMPLING
PROCEDURES
SURVEY
RESULTS
Those are very complex!
How to solve them?
* We had clients, laboratories
complain about the process!
More time to the point,
better data insights, please!

5. 5
SOLUTION
A simple software & standardisation framework using AI
TRL: 7
…an App comparable to open o
ffi
ce but for sensory applications:
The Likes of…

6. 6
• Solves portability complexity
• Solves data amnesia issues
• Allows secure storage
Greatly increases work ef
fi
ciency!
SOLUTION
A standard sequential sensory
fi
le (like mp3 for music):

7. 7
• Software licensing
• Quality program
• eMarket + Bank
• Tech Resales
SOLUTION - 4 business models

8. 8
Our clients use our AI
B2B based solutions
50k€/year
(PoC & MVP)
100k€/3years
(Full version)
Software
Licensing

9. 9
We send a change agent
to improve taste / smell
6 weeks program
Xk€
+Y% com on sales
Quality
Label

10. 10
Online
marketplace & bank
for scents, tastes formulas
We charge X%
on transactions
Bank charges apply
e-Market+Bank

11. 11
Solution provider
with research centres
XXk€/concept
Licensing: sales X%
Tech (Re)Sales

12. 12
• From Germany to Japan
• Translating the taste… from one place to another!
• Remote printed food
Bon appétit:
“The Japanese consumer will love the new Pringle!”
PRODUCT
Sample research - Pringles remote printing:

13. 13
• $4.5B TAM (
fl
oored by $40 Mio turnover cies+2nd segment)
• $1.7T market size & Growth = 5%
• Our clients are Food Companies’ food scientists
who are the deciders with CEOs
• Licensing + eMarket & Bank business models
• Addressable from PoC execution, Oct, 2021 est.
• TAM in
fl
uenced by open source solution adoption rate
MARKET
4 business models active in food supply:

14. 14
BUSINESS MODEL
Total addressable
market $1.7T
35+ B2B Customers
4 Innovative and unique business models
AI allowing sensory
digitisation
Con
fi
rmed by clients
$50M Revenue min in 5 Years

15. 15
TRACTION
5 addressable markets:
• Main market: Food producers
• + 4 parallel markets
Matt Lashmar, Mass Challenge (Aug ’21):
“You and Ajinomatrix have the most traction
with another startup on the whole batch of 110 startups”

16. 16
• 1/ Pilot PoC (proof of concept)
• 2/ MVP at 10 clients
• 3/ Sell to 50-60 clients
• 4/ Forums as e-Market + DB
GO TO MARKET
1 - 10 - 50 in 18 months (Licensing)
The Discussion with 35+ industry partners
10 LOIs collected - more expected
CAC: 1500€/unit
LTV: 5.5k€/unit
Unit Price: 50-100k€

17. 17
TEAM
Christian du Jardin
Interim CMO
(ex-sales/mktg Unilever)
François Gabriel
Wayenberg
Founder / CEO
Joel Bellenson
Science advisor
(iSmell inventor)
Bernard Donnay
Project Management
(ex-IBM engineer)
Dany Kwintner
Project Strategy
(The Ingenious Company, Jp)
Loic Quertenmont
AI Black Belt
Interim / CTO
Silicon Valley Track Regional AI Track

18. 18
PARTNERSHIPS

19. 19
No comparable competitors promoting open source or a standard
COMPETITORS

20. 20
ASKs
• Project development with Universities
• Tech developing a sensory standard
• AI, mixed with sensory science R&D
We envision a future of digital measurement
for taste and smell, standard sensory
fi
les as
an open standard & an open source solution
accessible for smaller entities.
We look for pre-seed
fi
nancing &
We look for MVP serialisation plus: