This document summarizes an AI startup that is developing digital solutions for capturing and analyzing taste and smell data. The startup aims to solve problems in the sensory industry through four business models - software licensing, quality programs, an online marketplace/bank for sensory formulas, and technology resales. The startup has identified a $1.7 trillion total addressable market and plans to generate $50 million in revenue within 5 years by selling to food producers and related markets. They are currently seeking proof-of-concept financing and funding to further develop their minimum viable product.

1. We interpret taste and smell
digitally through open source
software using AI
francois.wayenberg@ajinomatrix.org
www.ajinomatrix.org
+32 470.596.768 1

2. 2
2
A series of problems
Plague the sensory industry
PROBLEM

3. 3
Meet Dr. Abigail
Director, R&D Food Scientist
PROBLEM

4. 4
PROBLEM
Abigail has rocks in her shoes: complexity issues
CAPTURE
METHODS
SAMPLING
PROCEDURE
SURVEY
RESULTS
Those are too complex!
How to solve them?

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SOLUTION
A standard portable
fi
le and model using AI…
TRL: 7
…And an App comparable to open o
ffi
ce but for sensory applications:
The Likes of…

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• Solves portability complexity
• Solves data amnesia issues
• Allows secure storage
SOLUTION
A standard sequential sensory
fi
le (like mp3 for music):

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• Software licensing
• Quality program
• eMarket + Bank
• Tech Resales
Solution: 4 biz models

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Our clients use our AI
B2B based solutions
50k€/year
(PoC & MVP)
70k€/3years
(Full version)
Software
Licensing

9. 9
We send a change agent
to improve taste / smell
6 weeks program
8k€
+X% com on sales
Quality
Label

10. 10
Online
marketplace & bank
for scents, tastes formulas
We charge X%
on transactions
Bank charges apply
e-Market+Bank

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Solution provider
with research centres
XXk€/concept
Licensing: sales X%
Tech (Re)Sales

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• From Germany to Japan
• Translating the taste… anticipation!
Bon appétit:
“The Japanese consumer will love the new Pringle!”
PRODUCT (DEVELOPMENT)
Sample research - Pringles remote printing:

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• TAM
fl
oored by $40 Mio turnover suppliers
• $1.7T size & Growth = 5%
• Our clients are Food Companies’ food scientists
who are the deciders
• Licensing + eMarket & Bank business models
MARKET
4 business models active in food supply:

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BUSINESS MODEL
Total addressable
market $1.7T
25 B2B Customers
4 Innovative and unique business models
AI allowing sensory
digitisation
Con
fi
rmed by clients
$50M Revenue min in 5 Years

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TRACTION
5 addressable markets:
• Main market: Food producers
• + 4 parallel markets

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• 1/ Pilot PoC (proof of concept)
• 2/ MVP at 10 clients
• 3/ Sell to 50-60 clients
• 4/ Forums as e-Market + DB
GO TO MARKET
1 - 10 - 50 in 18 months (Licensing)
The Discussion with 25 industry partners
4 LOIs collected - 5 expected
CAC: 1500€/unit
LTV: 5.5k€/unit
Unit Price: 50-70k€

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TEAM
Team mixes top food biz +
fl
avour & fragrance experience!
Founder formally in ground breaking projects with:
Christian du Jardin
Interim CMO
(ex-sales/mktg Unilever)
TEAM

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PARTNERSHIPS

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No comparable competitors promoting open source or a standard
COMPETITORS

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ASKs
• Project development with Universities
• Tech developing a sensory standard
• AI, mixed with sensory science R&D
We look for PoC
fi
nancing (1st client) &
We look for MVP serialisation plus: