Ajinomatrix.org presentation for Funding Lab of Founder Institute v0.2

1. We interpret taste and smell
digitally through open source
software using AI
francois.wayenberg@ajinomatrix.org
www.ajinomatrix.org
+32 470.596.768 1

2. 2
2
A series of problems
Plague the sensory industry
PROBLEM

3. 3
Meet Dr. Abigail
Director, R&D Food Scientist
PROBLEM

4. 4
PROBLEM
Abigail has rocks in her shoes: complexity issues
CAPTURE
METHODS
SAMPLING
PROCEDURE
SURVEY
RESULTS
Those are too complex!
How to solve them?
The whole industry suffers
from these problems
not just Abigail!

5. 5
SOLUTION
A standard portable
fi
le and model using AI…
TRL: 7
…And an App comparable to open o
ffi
ce but for sensory applications:
The Likes of…

6. 6
• Solves portability complexity
• Solves data amnesia issues
• Allows secure storage
SOLUTION
A standard sequential sensory
fi
le (like mp3 for music):

7. 7
• Software licensing
• Quality program
• eMarket + Bank
• Tech Resales
Solution: 4 biz models

8. 8
Our clients use our AI
B2B based solutions
50k€/year
(PoC & MVP)
70k€/3years
(Full version)
Software
Licensing

9. 9
We send a change agent
to improve taste / smell
6 weeks program
8k€
+X% com on sales
Quality
Label

10. 10
Online
marketplace & bank
for scents, tastes formulas
We charge X%
on transactions
Bank charges apply
e-Market+Bank

11. 11
Solution provider
with research centres
XXk€/concept
Licensing: sales X%
Tech (Re)Sales

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• From Germany to Japan
• Translating the taste… anticipation!
Bon appétit:
“The Japanese consumer will love the new Pringle!”
PRODUCT (DEVELOPMENT)
Sample research - Pringles remote printing:

13. 13
• TAM
fl
oored by $40 Mio turnover suppliers
• $1.7T size & Growth = 5%
• Our clients are Food Companies’ food scientists
who are the deciders
• Licensing + eMarket & Bank business models
• Addressable from PoC execution, Oct, 2021 est.
MARKET
4 business models active in food supply:

14. 14
BUSINESS MODEL
Total addressable
market $1.7T
25 B2B Customers
4 Innovative and unique business models
AI allowing sensory
digitisation
Con
fi
rmed by clients
$50M Revenue min in 5 Years

15. 15
TRACTION
5 addressable markets:
• Main market: Food producers
• + 4 parallel markets

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• 1/ Pilot PoC (proof of concept)
• 2/ MVP at 10 clients
• 3/ Sell to 50-60 clients
• 4/ Forums as e-Market + DB
GO TO MARKET
1 - 10 - 50 in 18 months (Licensing)
The Discussion with 25 industry partners
4 LOIs collected - 5 expected
CAC: 1500€/unit
LTV: 5.5k€/unit
Unit Price: 50-70k€

17. 17
TEAM
Team mixes top food biz +
fl
avour & fragrance experience!
Founder formally in ground breaking projects with:
Christian du Jardin
Interim CMO
(ex-sales/mktg Unilever)
TEAM

18. 18
PARTNERSHIPS

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No comparable competitors promoting open source or a standard
COMPETITORS

20. 20
ASKs
• Project development with Universities
• Tech developing a sensory standard
• AI, mixed with sensory science R&D
We envision a future of digital measurement
for taste and smell, standard sensory
fi
les
and an open source solution accessible
for smaller entities
We look for PoC
fi
nancing (1st client) &
We look for MVP serialisation plus: