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Digital Sensory Expertise software


The
fi
rst AI expert system for food scientists
francois.wayenberg@ajinomatrix.org


www.ajinomatrix.org


+32 470.596.768 1
4
PROBLEM
Lots of complexity* issues!
CAPTURE


METHODS
SURVEY


RESULTS
DATA


ANALYSIS
Very complex problems!


How to solve them?
* We had clients, laboratories


complain about the process!


DESIRE: More time to the point,


better data insights, clearer data
analysis!
Product
• Software Home page
• Wizard start: digitisation
Product
• Wizard
Product
• Result
Product
5
SOLUTION
A simple software & standardisation framework using AI
TRL: 7
We had clients, laboratories


complain about the process!


More time to the point,


better data insights, clearer data analysis!
4
BUSINESS MODEL
Solution-relevant ecosystems
LICENSING


50k€/year PoC


QUALITY


LABEL


Xk€/6weeks
According to the ecosystem,


We have 4 con
fi
gurations


Each one has it’s pricing scheme
DATABASE


E-MARKET


X% / transaction
R&D + TECH


RESALES


XXk€/deal
13
• $4.5B TAM (
fl
oored by $40 Mio turnover cies+2nd
segment)


	
	


• $1.7T market size & Growth = 5%


	


• Our clients are Food Companies’ food scientists


who are the deciders with CEOs


• TAM in
fl
uenced by open source solution adoption rate


MARKET
4 business models active in food supply:
19
No comparable competitors promoting open source or a standard
COMPETITORS
14
BUSINESS MODEL
Total addressable
market: $4.5B
35+ B2B Customers
4 Innovative unique business ecosystems
AI allowing sensory
digitisation
Con
fi
rmed by clients
$50M Revenue min in 5 Years
CAC: 1500€/unit


LTV: 5.5k€/unit


Unit Price: 50-100k€
15
TRACTION
5 addressable markets:
• Main market: Food producers


• + 4 parallel markets
Matt Lashmar, Mass Challenge (Aug ’21):


“You and Ajinomatrix have the most traction


with another startup on the whole batch of 110 startups”
16
• 1/ Pilot PoC (proof of concept)


• 2/ MVP at 10 clients


• 3/ Sell to 50-60 clients


• 4/ Forums as e-Market + DB
GO TO MARKET
1 - 10 - 50 in 18 months (Licensing)
The Discussion with 35+ industry partners


10 LOIs collected - more expected
CAC: 1500€/unit


LTV: 5.5k€/unit


Unit Price: 50-100k€
17
TEAM
Christian du Jardin


Interim CMO


(ex-sales/mktg Unilever)
François Gabriel


Wayenberg


Founder / CEO
Joel Bellenson


Science advisor


(iSmell inventor)
Bernard Donnay


Project Management


(ex-IBM engineer)
Dany Kwintner


Project Strategy


(The Ingenious Company, Jp)
Loic Quertenmont


AI Black Belt


Interim / CTO
UNESCO Best of the web award,
Cybertheate
Management book: Manager 3.0
Wired cover with the smell printer
invention
UNESCO Best of the web award,
Cybertheate
20
ASKs
• Project development with Universities


• Tech developing a sensory standard


• AI, mixed with sensory science R&D


We envision a future of digital measurement


for taste and smell, standard sensory
fi
les as


an open standard & an open source solution
accessible for smaller entities.
We look for pre-seed
fi
nancing &


We look for MVP serialisation plus:
3
Meet Dr. Abigail
Director, R&D Food Scientist
Customer Pro
fi
le
“Abigail could have more time to do essential analysis improving ROI!”
12
• From Germany to Japan


• Translating the taste… from one place to another!


• Remote printed food


Bon appétit:


“The Japanese consumer will love the new Pringle!”
CASE STUDY
Sample research - Pringles remote printing:

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Ajinomatrix v0.5 28-08-21

  • 1. Digital Sensory Expertise software The fi rst AI expert system for food scientists francois.wayenberg@ajinomatrix.org www.ajinomatrix.org +32 470.596.768 1
  • 2. 4 PROBLEM Lots of complexity* issues! CAPTURE METHODS SURVEY RESULTS DATA ANALYSIS Very complex problems! How to solve them? * We had clients, laboratories complain about the process! DESIRE: More time to the point, better data insights, clearer data analysis!
  • 4. • Wizard start: digitisation Product
  • 7. 5 SOLUTION A simple software & standardisation framework using AI TRL: 7 We had clients, laboratories complain about the process! More time to the point, better data insights, clearer data analysis!
  • 8. 4 BUSINESS MODEL Solution-relevant ecosystems LICENSING 50k€/year PoC QUALITY LABEL Xk€/6weeks According to the ecosystem, We have 4 con fi gurations Each one has it’s pricing scheme DATABASE E-MARKET X% / transaction R&D + TECH RESALES XXk€/deal
  • 9. 13 • $4.5B TAM ( fl oored by $40 Mio turnover cies+2nd segment) • $1.7T market size & Growth = 5% • Our clients are Food Companies’ food scientists who are the deciders with CEOs • TAM in fl uenced by open source solution adoption rate MARKET 4 business models active in food supply:
  • 10. 19 No comparable competitors promoting open source or a standard COMPETITORS
  • 11. 14 BUSINESS MODEL Total addressable market: $4.5B 35+ B2B Customers 4 Innovative unique business ecosystems AI allowing sensory digitisation Con fi rmed by clients $50M Revenue min in 5 Years CAC: 1500€/unit LTV: 5.5k€/unit Unit Price: 50-100k€
  • 12. 15 TRACTION 5 addressable markets: • Main market: Food producers • + 4 parallel markets Matt Lashmar, Mass Challenge (Aug ’21): “You and Ajinomatrix have the most traction with another startup on the whole batch of 110 startups”
  • 13. 16 • 1/ Pilot PoC (proof of concept) • 2/ MVP at 10 clients • 3/ Sell to 50-60 clients • 4/ Forums as e-Market + DB GO TO MARKET 1 - 10 - 50 in 18 months (Licensing) The Discussion with 35+ industry partners 10 LOIs collected - more expected CAC: 1500€/unit LTV: 5.5k€/unit Unit Price: 50-100k€
  • 14. 17 TEAM Christian du Jardin Interim CMO (ex-sales/mktg Unilever) François Gabriel Wayenberg Founder / CEO Joel Bellenson Science advisor (iSmell inventor) Bernard Donnay Project Management (ex-IBM engineer) Dany Kwintner Project Strategy (The Ingenious Company, Jp) Loic Quertenmont AI Black Belt Interim / CTO UNESCO Best of the web award, Cybertheate Management book: Manager 3.0 Wired cover with the smell printer invention UNESCO Best of the web award, Cybertheate
  • 15. 20 ASKs • Project development with Universities • Tech developing a sensory standard • AI, mixed with sensory science R&D We envision a future of digital measurement for taste and smell, standard sensory fi les as an open standard & an open source solution accessible for smaller entities. We look for pre-seed fi nancing & We look for MVP serialisation plus:
  • 16. 3 Meet Dr. Abigail Director, R&D Food Scientist Customer Pro fi le “Abigail could have more time to do essential analysis improving ROI!”
  • 17. 12 • From Germany to Japan • Translating the taste… from one place to another! • Remote printed food Bon appétit: “The Japanese consumer will love the new Pringle!” CASE STUDY Sample research - Pringles remote printing: