The document describes a multi-purpose home exercise equipment called Quadrabell. It can function as a dumbbell, barbell, pull-up bar, and support for sit-ups. The target audience is health-conscious individuals who want a convenient home exercise option. It expands and contracts for different exercises and would retail for $120 to provide flexibility in a small space for people who dislike traditional gyms.

1. Quadrabell
Justin
Yong En
Samantha
Syahada

2. Problems
 Many people nowadays do not exercise.
With this product, they would start to
exercise as it is more convenient with an
equipment at home.

3. Main Purpose & Targeted
audience
 It is an equipment that has four functions
which includes dumbbell, barbell, pull up
bar and a support for doing sit-up.
 The targeted audience are people who
are health conscious.

4. How it works?
 It can expand and contract if needed.
 It will contract to be a normal dumbbell
and a support for the legs for doing sit up.
 It will expand to be a barbell and a pull
up bar.

5. Pricing
 According to our survey, half of the
responses have shown that the price
preferred was below $100. Hence, the
price of the product will be $120

6. 0 1 2 3 4 5
Below $100
$100-$150
$150-$200
Price Range

7. Place
 We will sell it at Queensway in Singapore
and other sports company like Nike,
Adidas, etc.

8. Reasons why people would
buy
 It is very convenient as it is portable.
 Many people dislike going to the gym.
 According to the survey 100% of the
response, would exercise more often if
they had a multi-purpose dumbbell