media

1. IGGY AZALEA FEAT. CHARLIE XCX-FANCY
MUSIC VIDEO ANALYSIS
By Lucy Collings

2. Introduction
I will be taking 8 screenshots throughout the
music video of which I think highlight the
image and atmosphere Iggy Azalea intended
to make.

3. SHOT 1
In this long shot we see Iggy
placed in the centre speaking to
a class, straight away from the
dress sense and surroundings
you can tell the music video is
based on the 1995 hit film
“Clueless”. Iggy is also rapping
her lyrics into the camera,
keeping eye contact at all times
through direct mode of address.
The camera continues to jump
cut to the class, the teacher, the
student beside her and back to
Iggy again. The room is also an
old fashioned classroom, the
dress style is very different to
nowadays.
I noticed a list
of the “best
rappers alive”
in the
background,
featuring
names such as
Eminem, Jay Z
Tupac.

4. SHOT 2
The camera here pans around to
the right, showing a view of all the
characters dancing, it continues to
jump cut from their shoes moving,
up to Iggy’s face and back to all the
dancers. A colour scheme of black
and white is constant throughout
each person, the warm, neutral
background contrasts with the
bold clothing, bringing the
characters forward. This is also a
scene featured in the movie, the
dancers are character look-alikes,
throughout the film we notice
similar scenes being re-created.
What’s different in this shot is that
the main artist is not set in the
centre of the shot.

5. SHOT 3
Here we see a long shot from an
angle, this scene is one of the
most popular from the movie
“Clueless”, however the cars are
slightly more modern to
re-create for a 2014 audience.
From the shot we can see the
car is on a motorway, however
the background is very calming
with the mountain and the cars,
all besides the large Lorry. The
camera continues to jump cut
from the car to the facial
expressions of the artists, the
characters and the dancing
during the sports session. The
lighting is also focused on the
right hand side of the car rather
than the front.

6. SHOT 4
The lighting in this shot is mainly
used through lights on the house
and the headlights of the car,
rather than being focused on one
of the artist’s. I feel the purpose of
this shot was to be showing off the
location, The character Iggy azalea
plays is a stereotypical American
girl who is blonde and popular, it
would be expected of her to pull
up at a large party in a convertible
BMW. The camera here stays in
the centre, symmetrically opposite
to the house as the car pulls up,
then continues to jump cut in front
of the artist’s and characters as
they walk through the doors.

7. SHOT 5
I chose this shot because as Charlie
XCX finishes the bridge the mid-shot
goes into slow motion and slightly
pans to the left. Here the camera
movement is in time with the lyrics
as the actual lyric she said is slowed
down and elongated slightly. This
shot also shows both artist’s
together. The camera continues to
jump cut between different scenes of
the artist’s in a school hallway and
dancers during the party. The lighting
in the shot is also red and white,
suggesting love and purity. Which in
my opinion throughout the movie
are two of the main topics as it is one
of the greatest chick flicks of all time.

8. SHOT 6 Here the artist is in the centre of
a close up shot, the background
as blurred so the actual focus in
the camera is on Iggy, she is
making eye contact with the
camera, using direct mode of
address to create contact with
the audience. The artist is also
on the phone, whilst you
rapping, creating the illusion she
is talking to someone at the
same time. Beforehand the
camera slowly panned up the
body of the artist, from the
shoes working upwards. This
shot shows the confidence and
image the artist is trying to
convey, by linking the music
video to a very popular film she
is attracting a wider audience.

9. SHOT 7 During this shot the camera begins
with Iggy, as the singing part
switches the camera slowly moves
to the right, onto Charlie XCX in the
seat behind. This again is a scene
from the actual film, the outfits are
also very similar to the characters.
The focus in this shot moves onto
each artist depending on which
part they sing, in this particular
shot the camera is focused on
Charlie XCX as she is staring into the
lense of the camera. The camera
jump cuts to a shot slightly further
a way, showing both the artist’s
more and the classroom, then back
to the school hallway. There are
many different shots as the artist is
trying to keep the attention of the
audience and flick between various
outfits and scenes.

10. SHOT 8
Here we see a long-shot of Iggy
walking through a hallway ( in
the film both the characters
here being played were best
friends) Comparing their
clothing to the other students
around, they are classier and
more modern, the two however
are wearing a similar thing but in
a different colour scheme, the
camera has placed them in the
centre of the shot. Here we can
see the confidence of the
characters as they walk through
the hallway, almost as if they are
“top of the school” . The camera
here also moves backwards as
the characters walk towards it,
then continues to jump cut back
to the classroom.

11. Theories
• Carlsson:commercial Exhibitionist: The
concept of the video is promoting the film
“Clueless” and the image of Iggy Azalea.
• Goodwin: The lyrics do not match the song,
however the title of the song “Fancy” applies
to the music video.

12. LYRICS
First thing's first, I'm the realest (realest)
Drop this and let the whole world feel
it (let them feel it)
And I'm still in the Murda Bizness
I could hold you down, like I'm givin'
lessons in physics (right, right)
You should want a bad bitch like this
(huh?)
Drop it low and pick it up just like this
(yeah)
Cup of Ace, cup of Goose, cup of Cris
High heels, somethin' worth a half a
ticket on my wrist (on my wrist)
Takin' all the liquor straight, never
chase that (never)
Rooftop like we bringin' '88 back
(what?)
Bring the hooks in, where the bass at?
Champagne spillin', you should taste
that
[Chorus: Charli XCX]
I'm so fancy
You already know
I'm in the fast lane
From L.A. to Tokyo
I'm so fancy
Can't you taste this gold?
Remember my name
'Bout to blow
The Lyrics do not tell the story of the
music video, however if you read
through them you can see they
describe wealth and parties, two
things which are featured in the
music video.