Damon Albarn and Jamie Hewlett created the virtual band Gorillaz in 1998. Hewlett, an animator who studied at Northbrook College and co-created Tank Girl, animates the Gorillaz characters. Originally animated in 2D, the Gorillaz transitioned to 3D animation for songs like "Feel Good Inc." Their videos tell a continuing story through contrasting 2D and 3D animation. As the videos advanced from 2D to highly detailed 3D, Gorillaz have become the most successful virtual band according to Guinness World Records.

1. ABOUT THE ANIMATORS:
“Gorillaz” were formed in 1998, by Damon Albarn and Jamie
Hewlett.
-The two friends created the idea, but
Jamie Hewlett was the original
animator.
-Jamie studied at North Brook college.
By 1992 Hewlett had become a major
creator in the comic industry.
-He is well known for being the co-creator
of Tank Girl.

2. THE TECHNIQUES USED TO
PRODUCE THE GORILLAZ:
At the beginning the Gorillaz started as a 2-D band. However as technology
advanced they were able to animate their characters in 3-D.
First song they created using 3-D Animation was “Feel Good inc.” and their
newest album “Plastic Beach”
They use a transition between 2-D and 3-D, which highlights important
scenes like disturbing imagery. An example was Melancholy Hill.
It’s got continuity between each video, which tells a story for the audience.

3. Looks and moves
unnaturally creating a
disturbing feeling
compared to the rest
which is in 2-D
Clearly shows the
contrast between 2-D
and 3-D animation.

4. CATALOGUE OF WORK
Gorillaz have a huge range of work.
.They released there first video in 2001: “Clint eastwood”
When they first started making the videos they were all
2-D animations.
.As time has gone on their animations have become
More advanced now using 3D animations there videos
Have become extremely detailed. In my opinion some
Of their best work was from their newest album “plastic
Beach” such as “Stylo” a song that incorporates real
Footage as well as their animations.

5. INFLUENCE OF THEIR WORK
ON AUDIENCE
 Gorillaz are the most well known animated band and have been put in the Guinness book of world records as the
most successful virtual band.
 There album “demon days” released in 2005 went five times platinum in the UK and there debut album “Gorillaz”
sold over seven million copies.
 This has led to a huge increase in popularity of the idea of a virtual band because of how unique the band is. This
has cause the band to get hugely popular.
 Throughout the music videos there is a sort of story, this story ends with the song “on melancholy hill” this music
video incorporates all of the previous music videos. For example in melancholy hill you see a red eyed man with a mask
on, This is from the song “Rhinestone eyes” and also you see jellyfish from the song “jellyfish superfast” and many
more.

6. THE USE OF AFFORDANCES
OF ANIMATION:
-They are used to express different feelings from the song.
Here there is an intire
graveyard coming out of the
Ground.
“Zombie Hip-Hop” is an
invented ganre of music and
it uses very spontaneous
animations to express deeper
feelings like

7. E X A M P L E S O F T H E “ 1 2 P R I N C I P L E S
OF ANIMATION :
An example of “secondary action”
where a ghosted image repeats the
actions of the main body.
This is also an example of slow in
and slow out. This scene
exaggerates the time he is in the air
compared to the time he is on the
ground while he s running. (
character slows down in mid-air and
speeds up when stepping on the
ground.

8. An example of an “arc” where
the falling-back character
follows an arc shape during the
motion of falling.
Here is an example of “pose to pose” animation. This is a scene where the
monkeys follow the human figure. The animators have animated the key poses,
and then have filled the gaps in between with more frames to make the scene flow
more smoothly.

9. Final example is one of an “appeal shot” where this Spirit charater is
presented as easygoing and friendly offering a fist-bump. He is the
main subject in this frame and gives out the emotion that he is being
presented and the director is giving him a glorifying moment, to make
him leave an impression on the audience.

10. PEOP L E WHO HAVE BEEN INF LUENCED B Y
THE GOR I L LAZ S TYL E OF ANIMAT ION

11. REVIEWS ABOUT THE GORILLAZ
ANIMATION