This is the group presentation (MIC - Made in China) for the client Headway UK, which is a national and local charity looking after people with head injuries.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
A presentation given at St. Mark's Episcopal Church in Palo Alto, CA on March 13, 2011. It was a conversation about the pros and cons of digital technology and its affect on our faith & spirituality.
Back in the olden days, you could build a website, do some SEO magic, and consider your day done. No longer. It’s noisier than ever out there, and getting your message in front of the right eyes at the right time takes a new mindset and a new understanding of the digital landscape. This session will focus on the who, what, where, and how of online marketing in 2010 and beyond.
Attendees Will Walk Away With:
• An understanding of the digital ecosystem
• An understanding of the importance of content
• How to turn content into social media objects
Peter Flaschner
A veteran of online marketing, Peter has worked in online strategy and design since 1997 for clients like Yahoo!, HP, The Globe and Mail, Turner Broadcasting, Unicef, and many more.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
A presentation given at St. Mark's Episcopal Church in Palo Alto, CA on March 13, 2011. It was a conversation about the pros and cons of digital technology and its affect on our faith & spirituality.
Back in the olden days, you could build a website, do some SEO magic, and consider your day done. No longer. It’s noisier than ever out there, and getting your message in front of the right eyes at the right time takes a new mindset and a new understanding of the digital landscape. This session will focus on the who, what, where, and how of online marketing in 2010 and beyond.
Attendees Will Walk Away With:
• An understanding of the digital ecosystem
• An understanding of the importance of content
• How to turn content into social media objects
Peter Flaschner
A veteran of online marketing, Peter has worked in online strategy and design since 1997 for clients like Yahoo!, HP, The Globe and Mail, Turner Broadcasting, Unicef, and many more.
Presentation given at Internet Librarian International Conference, Olympia London, October 21st 2015 on Copenhagen Libraries' controversial new strategy and its implications
Fallon Brainfood: From Boring to Big BangAki Spicer
...From Boring to Big Bang: How Causes Can Get Interesting And Get Attention From News and Newsfeeds . Presented at Strategy for Good Twin Cities, December 10, 2011.
Aki Spicer, Director of Digital Strategy at Fallon Worldwide, challenges social entrepreneurs and non-profits with a framework for brainstorming their marketing initiatives into bigger, more "social" ideas.
-Integrating ict content through collaboration with classmate and teacher as both peer and partner
-15 tools to curate content for social media , newsletter, more
What is blogging? How can I use this in my parish? In my classroom? Come to learn not only how you can be blogger, but also how you can use a blog in the classroom with your students.
If all of the world´s cultural heritage (sports, music, fashion, architecture, literature, painting, etc..) was contained in a time capsule, what would you include to demonstrate the legacy of your country?
Presentation given at Internet Librarian International Conference, Olympia London, October 21st 2015 on Copenhagen Libraries' controversial new strategy and its implications
Fallon Brainfood: From Boring to Big BangAki Spicer
...From Boring to Big Bang: How Causes Can Get Interesting And Get Attention From News and Newsfeeds . Presented at Strategy for Good Twin Cities, December 10, 2011.
Aki Spicer, Director of Digital Strategy at Fallon Worldwide, challenges social entrepreneurs and non-profits with a framework for brainstorming their marketing initiatives into bigger, more "social" ideas.
-Integrating ict content through collaboration with classmate and teacher as both peer and partner
-15 tools to curate content for social media , newsletter, more
What is blogging? How can I use this in my parish? In my classroom? Come to learn not only how you can be blogger, but also how you can use a blog in the classroom with your students.
If all of the world´s cultural heritage (sports, music, fashion, architecture, literature, painting, etc..) was contained in a time capsule, what would you include to demonstrate the legacy of your country?
Be here when - communities and how they use technology to design themselvesJohn David Smith
Using the example of a church that is both a community and an organization to examine how technology shapes identity, togetherness, and competence. Brings together Hidalgo's framework on computation with Wenger's community of practice theory. Discusses how organizations can be intimately intertwined with the communities that they serve.
Lesson 6
-Publicity Materials
-The principles and techniques of design using online creation tools, platforms, and applications to develop ict content for specific professional tracks
-8 Effective Web Design Principles You Should Know
Digital Natives - Session 4 - Listening to consumersBart Muskala
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
Michael Hofman, CEO of See3 Communications' presentation at the 2010 PEJE Conference about how schools must use video to meet their goals, build awareness, and raise funds
Here are some links to the presentations by other presenters (all slideshare presentations can be found in my favourites as well!):
http://www.slideshare.net/carruthk/failing-in-the-right-direction
http://www.slideshare.net/katiedavis/information-experience-in-social-media-spaces-emerging-research-and-what-it-means-for-information-professionals
http://www.slideshare.net/voirol/intelligent-information-symposium-2012-tom-voirol-for-slideshare
http://intelligentinfo.com.au/sb_clients/intelligentinfo/docs/2012-Joan-Frye-Williams-Libraries-in-a-Post-Print-World.pdf
From the adoption of content management systems to the explosion of Web 2.0 features, museum websites have undergone enormous growth and change over the past decade. This session features three speakers who have been working in the museum website space during this critical period of rapid growth and change. Presented at the California Association of Museums Annual Conference in San Jose, CA, March 2010.
Similar to Cultural Networks 2012: Headway UK (20)
This presentation was authored by the Careers and Recruitment service at the University of Portsmouth and is specifically tailored for the needs of creative sector students, in particular students of the MA Design for Digital Media.
2. Introduction
• As a group we have been asked to create a digital solution for the Portsmouth Branch of Headway
UK. We were made aware that is a smaller charity within a larger charity name that has a lot of
responsibilities
• Throughout the client brief it was clear that there was a passion for storytelling and company
identity. Storytelling helped us to understand how brain injuries came to pass, and the successful
stories of those who had recovered. It was through storytelling that our group were able to
understand how this branch became founded in the first place
• For every charity funding is a major issue, this is true for this charity in particular since there has
been a loss of external financial support.
• It was also made clear that a positive outlook was desirable for the company, as opposed to a
negative and depressing one. A comparison was made between sexy and unsexy charities, RSPCA
etc, people may have a natural warming towards particular situations more than others. Since most
people are rarely informed about brain injury in detail, whatever we design may need to be
informational in order to gain a deeper understanding from potential supporters. Rather than being
heavily intellectual and scientific, storytelling might be the key.
3. A brief overview
Client Briefing: Analysis of original website & Related Websites
Information Architecture & concept development (sketches)
Theoretical research & Methodology development
Graphic & Logo Design
Implementation of Flash
& Finalisations
4. Analysing the Original Site
• As a group we decided to analyse the site
and look for areas which could be improved
upon.
• Immediately found a problem with the
information architecture. A term attributed
to Robert Saul Wurman which basically
means the re-structuring and organising of
information for efficient use.
• Very monotone in colour, may be unclear
for the user to understand which
information is most important.
5. Related Websites
• The following websites relate to the issue of
brain injury, some of them are also charities
• http://www.biausa.org/
• http://www.theheadinjurysite.com/
• http://www.bia.net.au/
6. Information Overload
• Today’s digital and information age, has
resulted in an ‘Information Overload’ or
‘Over-choice problem’ which was anticipated
many years ago by Alvin Toffler
(Friedman, 1977, p.81)
• There are a ‘soaring number of web-based
information sources’ and ‘the increasing
amount of data’ is something that will
‘overwhelm most information consumers’
(Hu & Chen, 2010, p.445)
• Eppler describes the negative outcome’s of a
well known concept labelled as ‘information
fatigue’ (Eppler, 2010, p.326)
• Edmunds shares a similar understanding to
Eppler but adds the term ‘analysis paralysis’
which helps to add another dimension on
how we can see things
(Edmunds, 2000, p.17-20).
7. Information Graphics
• A concept which focuses upon presenting
information in a visually graphic way
• David McCandles is one of the pioneers in this
field. He states “it feels like we are all suffering
from information overload or data-glut but the
good news is that there might be an easy
solution to that, and that is using our eyes more.
Visualising information so that we can see the
patterns and the connections that matter and
then designing that information so that it makes
more sense or that it tells a STORY or allows us to
focus only on the information that is important”
• Website: http://www.davidmccandless.com/
• TedTalk: http://blog.ted.com/2010/08/23/the-
beauty-of-data-visualization-david-mccandless-
on-ted-com/
8. Case Study: 10x10
• Website: http://tenbyten.org/10x10.html
• A video version of 10x10 whereby clicking onto
pictures would be exchanged for thumbnail
pictures of video’s.
• A corresponding textual which is categorised
under section names and linked to the images of
video thumbnails.
• A visual sitemap, with everything needed on a
single page, easy navigation and a clear overview
with strong visual support
11. Storytelling & Company Branding
• Ever since the early ages of mankind storytelling has
been the way that communities have shared their
wisdom, values, knowledge and cultural norms.
• Long before video games, or experiments with interactive
TV, or the explosive growth of the Internet –
long, even, before computers had ever been imagined –
human beings all over the world devised and participated
in interactive storytelling experiences. (Carolyn Handler
Miller)
• “A shorthand characterization of “culture” would see it as
involving what different groups of people believe, think
and feel.” (Inglis, 2005, p. 11).
• Act 3 was founded by Ben Kaplan and Eric Ratinoff. It
specialises in strategic and applied storytelling in order to
improve company branding and organisational culture.
• Case study – Pov Rose Media: http://www.pov-rose.com/
12. Unity through Storytelling Design
• Stories can help to bring people together, through shared
experience, we aim to reflect this through our website
design
• Unity in design is a concept that stems from some of the
Gestalt theories of visual perception and
psychology, specifically those dealing with how the human
brain organizes visual information into categories, or
groups2.
• Gestalt theory itself is rather lengthy and complex, dealing
in various levels of abstraction and generalization, but
some of the basic ideas that come out of this kind of
thinking are more universal.
13. Case Study: &Co
• During our research for other interactive inspirations, the &Co
website was suggested by Yao
• Produced and Directed by Thierry Loa.
• Applied the techniques of 3D Animation
Storyboarding, Music, Sound and Flash AS coding
• Provides many powerful & unique features: hover dual
menu, photo stacks with a never ending scroll, informational flash
videos
• Website: http://www.andco.com/
• http://www.youtube.com/watch?v=SGhbaME2Jug
14. Our Project
• Homepage: Inspired by the metaphor of Headway acting as the
brain behind helping other brains, working together like clockwork
• Traversing through the mind of Headway, in a visually explicit &
natural way. A way which captures personality, culture, personal
stories as well as vital information.
• Incorporates Kolb’s Learning Cycle
Feeling & Watching (Activist) > Watching & Thinking (Reflector)>
Thinking & Doing (Theorist)> Doing & Feeling (Pragmatist)
• Our key inspirations were tenbyten and &co’s website.
21. Additional Features
• The concept of a web 2.0 structure, embracing horizontal
interaction, discussions and viral marketing (e.g. Kony2012)
• Facebook & Twitter plug-ins:
http://twitter.com/about/resources/widgets/widget_searc
h
• The concept of meme’s. Similar to LolKittys. Raising
awareness for Headway.
• Website: http://icanhascheezburger.com/
27. Conclusion
• We enjoyed working together as a
team, regular face to face
communication, almost weekly, sometimes
twice a week
• We also worked together through the
internet. Uploaded notes on the wiki (Michael
didn’t) but however Michael arranged a more
regular method through an internal group
email which allowed attached files.