How we combine PR and websites to create a brand and lead generation machine!

1. continuous communications
PR and e-marketing services

2. Top 40 Technology Consultancy 2007
Top 50 Outside London 2007
what we do
• PR
• media and analyst relations
• news creation, issues leadership, influencer campaigns
• specialist distribution – print, online & social media
• features, articles, case studies
• awards and speaker platforms
• e-marketing
• e-newsletters – creation, database management,
distribution and measurement quot;As a hi-tech start-up, flexibility,
• online surveys – specification, creation, promotion, creativity, responsiveness, and ROI on
analysis our marketing budget is key. With over 20
years in technology, I have rarely found a
• online advertising – Google AdWords and image ad
company that has possessed all of these
programmes attributes and more. EvokedSet is one
such company. They continually surpass
• website development my expectations in every area, and give
NemeriX an exceptional market presence
• definition, design, development, programming,
and “bang for the buck”. I
maintenance, hosting wholeheartedly recommend them.quot;
Lew Boore, VP Marketing, NemeriX SA
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©EvokedSet Ltd. 2008

3. The EvokedSet team – Director Level
Nicky Davis (Co-Founder)
• 186k, Reading - Public Relations Advisor
• Companycare Communications, Reading - Senior PR Consultant (Telecom - Wireless)
• Synopsys, Reading - European Marketing Communications
• BA (Hons) English Literature - First Class (Reading University)
• Member of Chartered Institute of Public Relations,
Former CIPR Regional Chair, CIPR Accredited PR Practitioner
Lloyd Pople (Co-Founder)
• Arexsys [later acquired by TNI-Valiosys], Grenoble -
Co-Founder, Director of Marketing
• Synopsys, Mt.View - Director of Strategic Marketing/Munich - Director of
European Marketing/Reading - N. Europe Technical Manager
• National Semiconductor, Swindon - Senior Engineer EDA design flows
• Racal Research, Reading - ASIC project leader
• M.Sc. Integrated Circuit System Design (UMIST)
• B.Sc. (Hons) Physics (Manchester University)
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©EvokedSet Ltd. 2008

4. our current clients
quot;EvokedSet provide us with an outstanding service. I am
delighted with every aspect of their work.quot;
Kevin Steptoe, VP Marketing, Pulsic
“EvokedSet has generated a very high profile for the IBE, and
enabled us to build valuable relationships with the top science,
business and broadcast media in the country. As a result of
EvokedSet’s expertise, we have enjoyed major profile coverage
that has provided a superb launch platform for the new
Institute. We set some ambitious goals for our work together
and EvokedSet has delivered. The return on investment has
been fantastic.”
Professor Chris Toumazou
Director and Chief Scientist, Institute of Biomedical
Engineering, Imperial College, Winston Wong Chair in
Biomedical Circuits
All of our clients are references
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©EvokedSet Ltd. 2008

5. Coverage: trade, national, business, broadcast, online
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6. e-newsletters: Customer, Partner, Internal
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7. Lead qualification programmes
Personalised welcome
Personalised text
Links to landing page,
Logged in database
Collateral links,
logged in database
Automatic email link
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©EvokedSet Ltd. 2008

8. Website lead capture
Personalised welcome
Collateral links,
logged in database
Call-back fill-form
Personalised text
Automatic email link
Regular links,
Logged in database
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©EvokedSet Ltd. 2008

9. quot;EvokedSet have consistently provided us with a very responsive bespoke website service
that has evolved with us as our business has developed. Not only do they smoothly
implement the agreed plans, but they are a vital part of the ideas generation behind the
development of the site. They care about our success and that's visible through the effort
they put into delivery. We highly recommend them.quot;
Website portfolio
Chris Cox, Marketing Manager, ip.access
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©EvokedSet Ltd. 2008

10. getting started with us
• Our goal: to make it easy to brief us and inspiring to work with us.
• Our mission: to make a visible difference, to never stop adding value,
and to deliver that value from the day we’re engaged.
• Our approach: get to the heart of your communication challenge,
create a clear messaging framework and deliver an effective and
achievable programme
Services
• Strategy, branding and positioning • E-newsletter creation and distribution
• Web site development and strategy • International press office
• Specialist online news distribution • Media and analyst relations
• Marketing communications • Features, articles, case studies
• Outsourced web master • Speaker platforms and seminars
• Media training • Extranets/Intranets
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©EvokedSet Ltd. 2008

11. PR – messaging workshop
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©EvokedSet Ltd. 2008

12. Website Development
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©EvokedSet Ltd. 2008