Uploaded byclaytonnarcis
2,136 views
dotDeloitte : Corporate gTLD
Deloitte is considering applying for its own generic top-level domain (gTLD), .Deloitte, to increase its brand visibility and better connect with clients. It has evolved its website, Deloitte.com, into a global platform but sees an opportunity to reinforce its brand positioning with a dedicated TLD. Deloitte will need to conduct an internal review of the business, technical, financial and operational aspects before submitting an application to ICANN, which is targeting the first new gTLDs to be added to the root zone in 2010. MarkMonitor recommends companies establish cross-functional teams to evaluate new gTLD opportunities and risks and leverage industry experts to assist with strategic planning and
