090602 Isto Overview And Conformity Assessment Lefkin

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Presentation at ISTO hosted 1st Annual IEEE Conference on Conformity Assessment - "The ISTO: An Overview and Focus on Conformity Assessment"

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090602 Isto Overview And Conformity Assessment Lefkin

  1. 1. The ISTO: An Overview and Focus on Conformity Assessment Peter Lefkin Marketing and Business Development Executive IEEE Conference on Product Certification and Conformity Assessment 2 June 2009 #1
  2. 2. Background  10 year anniversary (1999-2009) – Affiliated with the IEEE and the IEEE Stds. Assoc. – Independent 501(c)(6) Not-For-Profit Corporation – Complement to the IEEE-SA – 40+ programs since inception  Forum under which consortia (e.g., trade association) can be organized. – Flexible processes and procedures. – Extends the scope of standards-related activities the IEEE is able to support. #2
  3. 3. IEEE-ISTO + IEEE-SA = IEEE Center for Standards Synergies between the two organizations produce opportunities and benefits for both that neither could enjoy alone “Formal Standards” “Consortia Process” IEEE-SA IEEE-ISTO • Consensus •Market Driven •Openness • Focused on Implementation and •Due Process Adoption • Formal Processes • Proactive Marketing IEEE has best of both worlds - able • Customized Process to meet the needs of its customers #3 through complementary processes
  4. 4. Vision and Mission Vision To be the premier trusted partner of the global technology community for the development, adoption, and certification of industry standards. Mission To facilitate the life cycle of industry standards development through a staff committed to neutrality, quality, and member satisfaction. #4
  5. 5. 2009 Board of Directors (6) – Jon Adams, Business Development, Wireless Connectivity Organization, Freescale – Gerald T. Lane (Chairman) – Director, Open Source and Standards Project Office, IBM – Roger Martin, Director of Standards, AOL – Marco W. Migliaro, President and CEO, IEEE- ISTO – Bill Smith, Director, Business Alliances, Sun Microsystems – Don Wright, Director of Standards, Lexmark #5
  6. 6. Current Programs (14) #6
  7. 7. Why ISTO? Org Structure Areas of Core Competency &  Legal Infrastructure Experience  Insurance  Program Management and Administration Cost / Time to Market – Consortia / Trade Association  “For Industry…Not-for- formation and day-to-day Profit” management  Economies of Scale  Membership  Best practices  Marketing and Communications  Turn-key / As-Needed Support  IT  Established  Finance and Accounting #7 Relationships  Conformity Assessment
  8. 8. Offerings and Secretariat Resources Program Management Marketing / PR  Formation / Launch  Promotion, Marketing, Support and Press Relations  Strategic Planning  Meeting and and Implementation Conference  Membership Management.  HQ Office and Identity Conformance and  Record Keeping Interoperability  IP Mgmt. and Admin. Testing Finance / Accounting IT  A/R ; A/P ; Cash  On-Line Support and #8 Management Applications
  9. 9. IEEE-ISTO: Activities  Technology development activities do not necessarily stop with the publication or approval of a standard  Promote resulting technologies to gain market acceptance, support implementation and product development  IEEE-ISTO supports both development and post-development activities – Community Development, Certification, Conformance Testing, Proactive Marketing, Branding, Interoperability Demonstrations and Plugfests, among other activities #9
  10. 10. Focus on: Conformance and Interoperability Going Beyond the Standards…. #10
  11. 11. Typical Program Lifecycle Formation / Launch 3-12 Months Organization and Community Development Post formation - 6 months + Promotion of Deliverables and Evangelism (e.g., Specs, Brand, Compliant Products) 1 year through lifespan Compliance and Interoperability (e.g., Specs implemented in Products) 2 years - lifespan Time – 2 - xx years #11
  12. 12. Current (and Past) Experiences Current Programs Past Programs (Currently basis for OMA TestFests) #12
  13. 13. One Size Does Not Fit All…  Self-Assertion  Third-party Testing – With or without Test  Interoperability Testing Suites (public/private) – With or without 3rd – To improve party verification development (product  Reference Software and stds) – For Testing – For branding – To bootstrap Development #13
  14. 14. ISTO Roles - Conformance and Interoperability  “Trusted Zone”  Interop Test Events Administrator – Plan, Host, Manage, On-site – Neutral 3rd Party Coordination and Setup,  Development of Process Test Schedules, Remote Testing, Registration, Documentation Network Setup – Legal Docs – Trademark License Agt., NDA, Policies,  Certification Authority Logo and Trademark Usage – Issue certificates / results Guidelines – Maintain directory of – Registration of Global compliant/interoperable Trademarks with Legal products Counsel Support – Problem Reporting – Budget / Pricing Strategies  Brand Administration – Facilitate development of technical documentation  Coordination / Negotiation • Static Conformance / Contract with 3rd Party #14 Requirements Labs
  15. 15. ISTO and the XYZ Testing Initiative: A framework for collaboration #15
  16. 16. “XYZ Testing Initiative”  Organized as a independent program of ISTO  A program organized by its Founders – Led by a Board or Steering Committee – Flexibility to develop unique rules and procedures – Ability to invite only Founders participation during formation period – Working Groups form to progress work  Legal Infrastructure and Operational Support provided by ISTO – Turnkey 501(c)(6) nonprofit umbrella – Insurance coverage – Support provided as agreed to between ICAP and Founders • Can scale-up or scale down as necessary • Support can evolve over the lifespan of the Organization  ISTO and Founders partner to facilitate formative activities and structure #16
  17. 17. XYZ Testing Initiative and ISTO As an ISTO program, the Initiative will….  Maintain unique identity  Accommodate unique IP and flexibility in direction procedures and actions  Legally exist  Operate under unique  Operate w/o risk set of tailored rules and associated with procedures unincorporated assoc.  Maintain complete  Utilize resources on an as control of budget, needed basis operational expenses  Easy startup and disband and direction #17
  18. 18. Additional Information Questions? Peter Lefkin Marketing and Business Development Executive IEEE-ISTO Tel: +1 732 562 3802 peter.lefkin@ieee-isto.org http://www.ieee-isto.org @ieee-isto / @standardstweet #18

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