77Academy - Graduate Profiles


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77Academy - Graduate Profiles

  1. 1. FRANK – 77ACADEMY GRADUATE 29 QUEEN ELIZABETH STREET, TOWER BRIDGE, LONDON, SE1 2LP PHONE 020 7378 7374 • E-MAIL RECRUITMENT@77ACADEMY.COM OBJECTIVE I am a self-motivated and self-disciplined person with a passion for new media marketing, in particular Search Engine Optimisation and Search Marketing. My strengths include strong analytical skills and business acumen. 77Academy has enabled me to develop my knowledge, understanding and practical application of new media marketing. I am now ready for the next challenge, and am looking for a new media role that allows me to put my skills and experience into practice. NEW MEDIA SKILLS Qualified Google Advertising Professional (84%)  Good Knowledge of Google AdWords, Yahoo Search Marketing, MSN  AdCenter and various affiliate marketing user interfaces Solid understanding and application of Affiliate Marketing, Search  Engine Marketing, Media Buying, Social Media and Search Engine Optimisation. EDUCATION 2005-2008 University of Nottingham UK, Nottingham BEng Electrical and Electronic Engineering with Honours  Included Business & Management Courses 2004-2005 University of Warrick UK, Leamington Spa Higher Education Foundation Program with overall credit  Mathematics  English  IT  Physics 1998-2004 Affiliate school of Nanjing University China Final Grade A
  2. 2. WORK EXPERIENCE Feb 2009 – Present 77Academy UK, London New media marketing trainee ( www.77academy.com)  Intensive, practical training course including Search Engine Marketing, Search Engine Optimization and Affiliate Marketing.  Assisted in the mgt of range of online advertising campaigns (see Programme Summary below). June 2008 – Sept 2008 Cross Electrical UK, Nottingham Business Liaison  Assisted with online advertising campaigns, & website updates  Liaised with customers and suppliers  Developed the business in China Key achievements  Promoted our products to major contact in China  Convinced suppliers to modify the shipping terms and conditions  Obtained new business contacts by optimizing the online campaigns July 2006 – Sept 2006 Nanjing Television, China Video editing assistant  Assisted in editing video resources LANGUAGE SKILLS  Fluent English  Chinese COMPUTER SKILLS  Microsoft Office package (Excel, Word, Power Point, Access)  C, C++  HTML
  3. 3. Student Programme Summary Frank Dates Attended 23rd February 2009 – 10th May 2009 Tutor Anneke Onwijn, New Media Account Manager, Affiliate Marketing Specialist, 77Agency Tutors Comments Frank has shown great enthusiasm for the course from day one. He is keen on learning and developing his new media marketing knowledge. He is pro-active and has strong analytical skills. Students Career Goals I am looking for a challenging role in an international environment so that I may use and develop further the full range of my digital marketing skills, particularly Search, SEO and Affiliate Marketing. Modules Completed  Search Engine Marketing Optimised SEM Campaign for Redirock; carried out analysis of the market & competitors, keyword performance and identified potential opportunities.  Analysed Halifax Sharebuilder PPC campaign and made recommendations for optimisation and development, including new keywords, adgroups and ad text.  Implemented selected optimisation recommendations for Halifax Sharebuilder using Adwords Editor  Produced client reports on daily and weekly basis.  Search Engine Optimisation Produced an SEO Analysis for www.novatech.co.uk, including competitor review, link and keyword analysis & content recommendations.  Analysed the 77London City Guide site http://www.77london.co.uk, including competitor and link analysis, & presented recommendations to Acct Team.  Social Media Analysed the 77London City Guide competitors and produced an SEO linking strategy using social media tools.  Prepared a recommendation for Novatech.co.uk regarding their usage of social media.  Affiliate Marketing Produced an affiliate marketing proposal for the 77London City Guide site http://www.77london.co.uk  Assisted with affiliate recruitment for agency client using network interfaces.  Produced client reports.  Media Buying Prepared an online media buying proposal.  Analysed and reported on an online media buying campaign for an agency client.
  4. 4. BRITTA – 77ACADEMY GRADUATE 29 QUEEN ELIZABETH STREET, TOWER BRIDGE, LONDON, SE2LP PHONE 020 7378 7374 • E-MAIL RECRUITMENT@77ACADEMY.COM OBJECTIVE I am an efficient and resourceful worker and skilled communicator, capable of working with people from varied backgrounds. I have experience in creating and executing integrated marketing campaigns and project management roles. I take great pleasure in effective and honest communication, pride myself on my ability to multi-task while remaining organized and would be well suited to a position in new media marketing. NEW MEDIA SKILLS Qualified Google Advertising Professional (86%)  Good knowledge of Google AdWords, Yahoo Search Marketing, and  MSN AdCenter. EDUCATION 2004-2007 McGill University Montreal, Canada Bachelor of Commerce  Major in Marketing, Minor in Entrepreneurship  General business education including foundations in Accounting, Finance, Human Resources, Operations Management & Economics 2006-2008 British Columbia Institute of Technology Vancouver, Canada Certificate in Web Technologies  HTML basics  Adobe Dreamweaver WORK EXPERIENCE Sept 2007-Oct 2008 MAC Marketing Solutions Vancouver, Canada Marketing Coordinator  Branding: envisioned and developed unique marketing and sales strategies for 10 projects  Supplier Management: liaised with suppliers and negotiated cost and delivery dates for key marketing materials  Mass Email Communication: created code and copy for weekly emails delivered to 3000+ and tracked results with CRM software  Database Management: updated and maintained project prospects and past purchaser databases  Budget: implemented and managed multiple marketing budgets each over £500,000, creating and tracking purchase orders
  5. 5. Media Planning: constructed monthly media schedules and insertion  orders for each project Marketing Material Development: worked with outside design  agencies on project brochure, DM, website, stationary, radio and print advertisements DM Distribution: liaised with mail house to drop DM to entire city  of Kelowna (population 170,000) Market Research: carried out continuous analysis of the local real  estate market Pricing: developed pricing models and generated prices based on  excel formulas and contributing factors. May-Sept 2007 Sweet Peanut Clothing Vancouver, Canada Office Assistant  Prepared samples for Trade Shows.  Organised inventory.  Carried out data entry. May-August 2006 Canadian Sablefish Association Vancouver, Canada Marketing Assistant  Aggregated relevant information for consumer databases.  Constructed promotional packages for target buyers  Interviewed prominent chefs to get product endorsements. LANGUAGE SKILLS First language: English  Basic French  COMPUTER SKILLS Adobe Dreamweaver and Photoshop  HTML  Microsoft Office including Word, Excel and Power Point  CRM software  Typing at 70 wpm  INTERESTS Skiing, Snowboarding and Surfing  Travel  I have a valid visa to live and work in the UK that may be extended as required.
  6. 6. Student Programme Summary Britta Dates Attended 6th April 2009 – 15th June 2009 Tutor Lorenzo Pireddu, Business Development Manager, 77Agency Tutors Comments Britta has shown herself to be pro-active, with a passion for new media marketing. She works hard on all 77Academy projects and pays great attention to the preparation and presentation of her results. She is able to focus on project objectives and to deliver good results. Her previous experience in offline and online marketing has helped her to achieve good results quickly, with minimal supervision, showing a very high level of autonomy. Britta has also demonstrated her strong interpersonal skills and ability to adapt to different situations. Students Career Goals My aspiration is to work for a creative company in an environment that encourages individuals to express their ideas and also promotes team interaction to achieve goals. During my time at 77Academy I have gained first hand experience working on a range of new media accounts where I have proven I have the ability to successfully structure online campaigns, write ads, analyse and optimise results for a number of different clients. Modules Completed  Search Engine Developed a new campaign structure for the Origins website (Estee Lauder Group) using Adwords Marketing Editor.  Carried out keyword research and keyword matching for the Origins and MAC brands.  Created and implemented a new campaign structure for www.aveda.com  Day to day management of PPC campaigns, including bidding, tracking analysis and reporting.  Affiliate Marketing Studied the features and functions of the main Affiliation User Interfaces, including Zanox and Affiliate Window.  Reviewed the roles and responsibilities involved in a standard affiliation contract.  Attended Affiliate Marketing seminar, Introduction to Performance Marketing and Affiliate Network User Interfaces  Managed weekly reporting to clients.  Carried out competitor analysis.  Online Media Buying Attended media buying seminar with agency specialist.  Carried out case study.  Completed module and assessment.  Social Media Buying Wrote and posted articles for agency blog using Wordpress  Uploaded new content (text, images) to client Fan Page on Facebook  Attended seminar on the use of social media for PR purposes
  7. 7. BOBBY – 77ACADEMY GRADUATE 29 QUEEN ELIZABETH STREET, TOWER BRIDGE, LONDON, SE2LP PHONE 020 7378 7374 • E-MAIL RECRUITMENT@77ACADEMY.COM OBJECTIVE Through my degree in Multimedia Technology and extensive training I have developed a strong interest in digital media, advertising and marketing. I am an ambitious, hard working and dedicated individual who strives to reach high standards in all aspects of life. Creative, resourceful and highly capable, I have learnt how to work efficiently under pressure. NEW MEDIA SKILLS  Qualified Google Advertising Professional (86%)  Sound knowledge of Google AdWords, Yahoo Search Marketing, and MSN AdCenter  Good understanding of Affiliate Marketing, Search Engine Marketing, Media Buying and Search Engine Optimisation. EDUCATION 2003 – 2006 BSc. (Hons) Multimedia Technology (2.1), University of Greenwich, London. Accredited by the British Computer Society (BCS) WORK EXPERIENCE 2006 – 2009 Blackraven Developments Ltd, Harlow.  Promotion & Marketing  Filing and other general clerical work  Negotiating  Industry research & analysis  Business planning  Correspondence  Office management
  8. 8. LANGUAGE SKILLS  First language: English IT SKILLS • HTML, Flash, Dreamweaver • Microsoft Office Suite • Photoshop
  9. 9. Student Programme Summary Bobby Dates Attended 6th April 2009 – 15th June 2009 Tutor Lorenzo Pireddu, Business Development Manager, 77Agency Tutors Comments Bobby has shown great interest in and passion for New Media Marketing. He is enthusiastic and pro- active. He has strong analytical skills and presents his findings clearly and concisely. Bobby is able to meet project objectives and to deliver good results. Students Career Goals My goal is to work as part of a team in a new media company. My experience at 77Academy, working on a range of new media accounts, has given me the ability to effectively create, analyze, optimize and report campaigns. I am a qualified Google AdWords Professional and proficient in Yahoo Search Marketing and MSN Ad Centre. I would like the opportunity to take these skills into a challenging international environment. Modules Completed  Search Engine Marketing Bobbi Brown cosmetics: Created a new campaign, including developing ad groups, text ads and keyword lists and negative keywords using Adwords Editor.  Optimised campaign for Cashcade – through renewal of text ads and keyword performance analysis.  Reviewed analytics data and completed daily reports for the Cashcade account.  Managed RediRock PPC campaign ( bidding, ad copy)  Affiliate Marketing Studied 77Academy affiliate marketing module.  Used affiliate marketing interfaces, including Zanox and Affiliate Window to upload creatives and manage affiliate recruitment.  Assisted in day-to-day management of Foxy Bingo affiliate campaign.  Search Engine Optimisation Attended SEO seminar with agency specialist  Familiar with Google best practise SEO guidelines.  Completed study module and assessment.  Online Media Buying Attended media buying seminar with agency specialist.  Researched sites to be approached for banner advertising.  Social Media Attended seminar on the use of Facebook & other social networks for branding.  Reviewed and reported on client video campaign results on You Tube  Identified new solutions (layout, content, architecture, multimedia) for client campaign using Buddypress.