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Online Fundraising Workshop pt. 2


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Online Fundraising Workshop pt. 2

  1. 1. Let’s Create a Strategy1. Identifying network2. Building network3. Identify your method4. Driving Engagement5. Identify your audience6. Set goals7. Make a plan8. Reevaluate
  2. 2. Step 5: Who is your audience? The “soccer mom” The “young professional”•Tend to be women •20-30s•30-40s •International experience•Coastal •Internet savvy•Urban OTHER•Socially & env. • Disaster Giversconscious • Event Supporters • Last Minute Gift•Well educated Givers - Source: Network for Good
  3. 3. Step 6: Set Goals• Set annual goals & quarterly benchmarks• Consider past accomplishments• Broad and narrow goals• Be realistic
  4. 4. Step 7: Make a Plan• Outline your tactics• Get creative• Set deadlines• Set milestones to achieve at each deadline
  5. 5. Don’ts• Don’t jump to the ask• Don’t oversaturate your contacts/donors with communication• Don’t think there is one solution• Don’t just use 1 type of medium
  6. 6. Activity:Let’s create a strategy…1. Raise $4000 from 50 donors in 1 month2. Map out communication plan to announce the campaign3. Include when to use Twitter, Facebook, Email, and any other resource you use4. Mark when to send thank you’s to donors
  7. 7. Did you do this?•Make someone responsible•Set milestones•Identify your audience•Have a timeline for your campaign•Create a sense of urgency
  8. 8. Step 8: Reevaluate• Establish benchmarks• Set aside time for evaluation• Measure results against goals: • Engagement • Donations
  10. 10. Benefits to Organizations• Donor tools• Volunteer listings• Corporate partnerships• Fundraising campaigns
  11. 11. How do we work?15% of donations - Provides access and promotion to corporate partners - Developing more corporate partner relationships - Visibility and promotion - Webinars, trainings, and toolkits - Mobile giving, fundraiser pages, volunteer networks, and credit card fees **50% of donors cover the fee so averages out to 8-9% per donation**
  12. 12. Partner tools: Building Fundraising Capacity• Monthly trainings• One on one consultations• Connecting with highly-skilled volunteers• Blog: Come here for: – External opportunities – Summaries and slides from past trainings – Details on matching campaigns and other – opportunities – General online fundraising tips
  13. 13. Business Partnerships• Amount raised in 2011: $7.5million +• Corporate partners in 2011: 65• Corporate partners: Eli Lilly, Hilton, Sabre, Nike, Capital One, Moodys, Google, Western Union , Cummins, and dozens more 5/3/2012 17
  14. 14. Employee Engagement: Nike
  15. 15. Employee Engagement: Eli Lilly
  16. 16. GlobalGiving Photo Contest
  17. 17. Other Campaigns
  18. 18. Joining GlobalGiving DueNomination Open Diligence Form Challenge process
  19. 19. How to Join GlobalGiving• Nominate your organization using the online nomination form• Complete GlobalGiving’s Due Diligence requirements• Post a project and participate in an Open Challenge• Raise $4,000 from 50 donors
  20. 20. Eligibility Requirements• Registered organization – no individuals, businesses, etc.• Advanced English• (At least occasional) access to the internet• Non-evangelizing• Non-discriminating• Eligible to receive international donations• Charitable purpose
  21. 21. Due Diligence – Key documents• Certificate of Registration• Organizational Documents • How is your organization run? • Dissolution Clause• Financial Statements • Be detailed!• List of Board and Staff members • Text document only• Program documents • What are your programs? How do they work?
  22. 22. Post a Project:tell a powerful story specific simple
  23. 23. How to Succeed in an Open• Use the Fundraising Survival Guide!• Attend Online Trainings• Develop an online fundraising strategy• Make a plan and schedule• Identify networks • Family, friends, neighbors • International networks: volunteers, donors • Internet access • Credit cards
  24. 24. Then What?• Become an active GlobalGiving partner• Post frequent Project Reports• Send Thank You’s to your donors• Post another project• Participate in GlobalGiving campaign
  25. 25. Is your organization ready for GlobalGiving? • International Network – Credit cards, Internet access • Online presence – Website, Facebook, Twitter • Online outreach – Email list, Facebook network
  26. 26. THANK YOU!Contact:Jacqueline Leejlee@globalgiving.org