Although I've included little bits and hints to this topic in more casual presentations I've given in the recent past, this SlideShare Deck captures the recent lecture I gave as part of Massachusetts College of Art and Designs 2014 Thursday Evening Lecture Series through their Continuing and Professional Education Department. The talk ran a little under an hour long and covered approaches to leveraging looser, human-feeling storytelling methods to help inform, design, develop and iteratively optimize experience design for: garnering better personal awareness and contextual understanding in the world; professional, collaborative practices with corporate UX design and development teams { in ways that closely align and play well with current, industry-standard Agile and Lean UX methodologies }; philosophical 'life-design' guidance for yourself and others; thinking about ways to designEmpower 'Design for Good' for The Bigger Picture when thinking about ways to actively and consciously design and promote positive change for humanity and the world. This was the official premiere lecture for 'A storyFirst Approach to Human-Centered Design' — not exactly a 'beta,' but also the first of many iterative talks focused on the themes of design, awareness and creating positive change by actively living with a certain design philosophy and perspective in heart and mind.

1. astory
rst
APPROACH
to human-centered
DESIGN.

2. don’t call it a beta

4. don’t worry

5. you’re in
the right place

7. story rst .
LIFEDESIGN
PHILOSOPHY

8. astory
rst
APPROACH
to human-centered
DESIGN.

9. ?
story
why

16. .
DESIGN
empower
ethic-actionable accountability
and people-centric designwork

18. story
my

36. lou susi
DESIGN

38. design

39. or be designed

65. dynamic
media
institute

69. Bureau
of
investigation

87. the laughterLife
he who laughs last laughs for eternity

88. embed myself

89. study the culture

90. understand the
full context of life

91. find areas
of unintended
usage to exploit

92. make fun

93. say wuh?

94. i know

95. i’m all over
the place, right?

96. don’t worry

97. you’re still in
the right place

98. next up ...

99. a little bit a
story
back

100. Q
Q

101. Mommy,
where did
story rst
come from?

110. interaction
DESIGN

111. its almost
inevitable

112. first assignment

116. boring

117. no context

118. give it some life

119. tell me a story

123. bring stories
to the room

124. ux wtf?

129. the future is a story

131. an evening of
interaction
DESIGN
absurdity

149. tactile

150. collaborative

151. real

152. social

153. fun

154. design

155. interaction
DESIGN

156. here’s the
story
work

157. or

158. how to leverage a
story rst
APPROACH
for your professional
DESIGNlife.

159. a quick case study

160. please note

161. this work is private and confidential

174. develop
personas
as you go

175. human stories

176. not as technical as
AGILE dev stories

177. ordinary,
everyday
language

178. iterate on
everything

179. not just the design

180. not just the code

189. common current
standard practices

190. astory
rst
APPROACH

191. the bigger picture

194. honest story

195. about today

196. be critical

197. be brutal

198. capture your
current story

199. the story about
who you are today

202. what do you want
your story to be?

203. big blue sky

204. be ridiculous

205. never say ‘no’

206. ‘we can’t’ is
NOT an option

207. that shit’s boring

208. pretend your
budget is limitless

209. pretend that
you have
all the time
in the world

210. pretend you have
all the resources
you need to do
amazing work

211. dream big

212. now dream bigger

213. be big and bold

214. what would be
your ultimate story?

215. the story you’d like
to tell the world

216. the story you’d like
to leave behind

217. what story do you
want others to tell?

218. do it

219. get nuts

220. own it

223. aim right for
your dream story

224. higher than she’s
aiming, right?

230. keep iteratively
designing +
developing
the story as
you progress

231. test with your
target audience

232. test with your
stakeholders

233. test with your
anyone + everyone

234. listen

235. bring the feedback
into your process

236. feed your stories

244. what’s the
story
BIGGER
gonna be
?

245. we live our stories

251. what’s our story?

252. it’s
story
our

253. we gotta own it

255. THANK
YOU

256. SpeakerRate
http:/
/spkr8.com/t/28611

257. stay in touch
ls@loususi.com |
@loususi +
@storyfirst |
storyfirst.com +
loususi.com

258. story rst .
LIFEDESIGN
PHILOSOPHY

259. if you enjoyed
story rst .
LIFEDESIGN
PHILOSOPHY
you’ll love ...

264. story rst .
LIFEDESIGN
PHILOSOPHY

265. thank you