01. Individual Project

1. By
Lewis Bond

2. ▪ My piece talks about issues of racism, due to the comment that Bob Chapek mentioned. Thisis about
his comment and how it was mistakenly thought to be about the first Asian Marvel movie. Using the
tweets people made about the subject, and pointingout what happened,but not placing any of my own
views on the matter. Even when the role of Kevin Feige was speaking, I didn’t include any direct points
about this in the script. I could have mentionedthis further, making more of a point of it, but at the time
thought it would take away from the brevity I was aiming for.
▪ I could have spoken further about Shang Chi and the culture behind it. Setting up further to when I
speak about the controversy. As if I’d have involvedmore informationbehind Shang Chi and the struggle
to it being made, it would have had more of an impact when I revealed the drama.
▪ It does however talk heavilyabout the toxicity of social media and cancel culture. How so quickly it can
affect anyonewithout giving them a chance to explain.How misunderstandingscan be taking out of
context and how easily this can spread on the internet.

3. ▪ The brief for the project was ‘The role of social media in
production’ and I used this brief to make a mockumentary
about the controversy before the release of Shang Chi. I think I
did nail some comedic points during my film. Sticking to some
standard Netflix documentary templates to take the piss, but I
could have added some more humour into the script to drive
home the mockumentary style. Additionally, I think I only
briefly went over the subject of Shang Chi and it would have
helped for context in case people didn’t know much about it.
▪ Though I did go over the role social media does play well, how
it affected this production and how it affects other productions
in general. I think I led up nicely after talking about social media
to going on about the Shang Chi drama. It was a good setup to
help with context and get information across.

4. ▪ American vandal plays on the same theme of making fun of dramatic
documentaries. It’sa show about something that they make out to be a
very serious matter,which is where it differs from my production.I think
your standardmockumentary is usually based on something fictional like
American Vandal and What we do in the Shadows.Whereas what I’ve
done is take a real matter and try to bring some brevity to it.
▪ Something like that would Death to 2020,a mockumentary about the
pandemic and covid 19 during 2020.I think my projectrelates to
something more like this, as it is based on a real issue. I think it helps
bring some lightness to an issue. It helps inform you about an important
issue that should be taken seriously, and whilst yes, I am to a certain
extent making fun of what happened. I’m also bringing light to an issue
that a lot of people may have not heard of, or not understoodfully.
Informing people with correct information about a difficult subject that
a lot of people may be scared to talk about.

5. APPROPRIATENESS FOR AUDIENCE
▪ The target audience I decided on was 16- to 24-year-olds of any gender and ethnicity. The film
is talking about a true event that happened around a Marvel production so a small interest in
Marvel would be ideal due to the subject matter. Though I don’t believe it’s needed for you to
be able to enjoy it. I think the younger audience matches with this due to data that shows
most Marvel fans are between the same age bracket I chose. With the added humour of the
mock, I think this works well together for the audience.
▪ I think my project does contain some of the blunt humour I have grown up with, so I would
have intended it for a British audience, and the majority of people that are going to see it are
British. However, I think with the subject and things I’m discussing, people from America or
wherever else in the world could enjoy it. The things I’m discussing aren’t about British
culture, it’s about an Asian character from an American comic book so I think it could attract
anyone who is interested.

6. ▪ I believe I wrote this well into a narrative. As previously
mentioned, setting up the use of social media and how it can
be a good use for productions. Then the bad news of how it can
turn bad if you don’t use it properly. Leading into the drama of
social media being a bad thing sometimes with the Shang Chi
story. Then using social media against “Kevin Feige” in the end
making him storm out. I think the full narrative here worked
well, I could have spent more time on some Shang Chi content
prior to introducing “Kevin”. As it would have helped with the
impact of the drama at the end. Though bringing that back to
the end where you move onto something else is very similar to
the whole idea of the 24-hour news cycle, as easily as
something can come up and seem like a big deal. It can be
overshadowed by something else and completely forgotten
about.

7. AESTHETICS/QUALITY
▪ I think the narrative was only a small portion of my production that could have done with
being bigger, but the project was limited to 3 minutes, so I needed to keep it brief. I think I did
make up for this with myediting of my project. The combination of Tweets popping up on the
screen and in time with the music to drive home the importance of certain parts. Knowing
when things are dramatic or lighter based on the music change. I spent most of my time on
this project editing and I think it really shows as most of the project run time is digital. I used
some free to use stock videos as I needed some more professional shots of things that I didn’t
believe I could replicate. And I think with these it really helps with the style/theme I was
trying to go for of mocking a Netflix documentary. I also used some shots of various
interviews and tweets. These weren’t necessarily connected to my subject matter, but they
helped in showing the capabilities of social media and how ridiculous it can be.

8. ▪ I unfortunately didn’t have much footage, and of that I did have was
all the same. Just the standarddocumentary talkinghead shot. It’s
hard to talk about cinematographywhen I just left a camera still
whilst recording. I think next time I could have improved this with
different angles of the talking head shot. Originally,I had the idea of
a shaky hand shot of “Kevin” leavingthe building, but with not
having any help on the filming this would have been difficult. What I
did get was good, the kind of shot works very well for what I was
going for and helped for the mocking serious tone I was trying to
achieve. And I think with it I managed to cast the illusionof people
being behindthe camera when in realityI was by myself in the
room.