The art of writing and storytelling

2. Victor
Frankl
Steve
Jobs
Kurt
Vonnegut
Have you ever wondered what unites these men?

3. Not the matches-shaped bodies at all!
Victor
Frankl
Steve
Jobs
Kurt
Vonnegut

4. But how they were spreading amazing ideas…

5. Addressing them directly to the hearts of
the audience

6. They were great storytellers indeed!

7. But what is
STORYTELLING?

8. The art of creating stories

9. >
The art of creating stories

10. ÕХîоðрîоøшàаÿя
We are all born storytellersGOOD NEWS!

11. We are brought up on stories and tales,
explore the world through them

12. In fact we tell the stories ourselves every day

13. In fact we tell the stories ourselves every day

14. In fact we tell the stories ourselves every day

15. x
We’re intuitive storytellersBAD NEWS

16. …logical
…interesting
…exciting
x
That’s why our stories are not really…
x

17. Why is it important
in the right way?

18. To transform communications and
spread ideas to the hearts of the audience

19. Storytelling is applicable in daily life…

20. …and business as well

21. It’s like a first aid kit
with everything
you need!

22. To persuade somebody…

23. …we often use stories from our personal experience

24. ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе
on the interviews we need to
tell something about ourselves

25. ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе
We’re presenting projects and speak in public
using stories

26. meaning through life cases or parable
When we can’t tell something, we deliver the

27. ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе
Have you ever heard your friend retelling
the movie he saw?

28. ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе
Yeah, that makes you sleep…and you just want
to stop it as soon as possible, right?

29. Remember!
Exciting story
is not about

30. ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе
That’s why if we’re not prepared, our stories
don’t engage and impress listeners

31. a good story?
how to

32. A RECIPE
Speak from your very heart

33. Find the idea worth spreading
A RECIPE

34. Get rid of all the unnecessary stuff
A RECIPE

35. Add emotions and bright images
A RECIPE

36. The point is
to build up
a dramatic
story line

37. ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåе
Yeah, and finally, practice all the above daily
regardless of taking meals:)
STORYTELLING

38. Hi! I am the narrator
of this presentation,
business-trainer and
expert in storytelling
Alexander
Y

39. Thank to my friends from
esPrezo
for the visual storytelling
And personally to Nyurguyana
Grigorjeva, designer of agency,
for the wonderful visuals
Alexander
Y

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