This document provides guidance on effective storytelling techniques. It recommends listening first to gain insights, asking compelling questions to engage audiences, and being aware of the three concurrent conversations that occur - the story, the speaker's thoughts, and the listener's thoughts. Non-verbal cues like facial expressions, pauses, tone and body language are also important parts of storytelling. The document advises to focus on feelings over tone, lose notes to maintain eye contact, tell personal stories over resumes, engage audiences with their problems, avoid stating the moral, and practice storytelling daily.