The trailer uses various camera shots and editing techniques to build tension and intrigue viewers about the horror film The Woman In Black. It establishes the setting as an isolated, abandoned house through long shots. Close-ups of creepy dolls and a gloomy atmosphere created with low-key lighting and rainy sound effects signal danger. Cross-cutting and increasing shot speed heighten tension as the trailer progresses. The target audience includes both male and female viewers aged 16-34 who enjoy being scared by jump scares in horror films.

1. The Woman In Black (2012)
Trailer Analysis

2. Camera Shots
• Throughout the trailer a variety of angles are
shown to the audience, For example a high
angle shot is used of Daniel Radcliffe walking
into the haunted house. This means that the
audience is looking down at the character so it
connotes that because he has entered the
house he is now vulnerable. This indicates that
the film is of the Horror genre as the audience
think something is going to happen to him.
• A medium shot is used of the character falling
a sleep in his chair. This also shows some of
the setting which emphasizes how old the
house is. This is the first scene where the
audience get to see the antagonist, this is the
Woman in Black. This again connotes that
Daniel Radcliffe is in a insecure position as he
isn’t aware the woman is there.
• The trailer also uses lots of close up shots
mainly of the doll/clown figures. Dolls are a
convention for horror films as many people
have fears of them, therefore they could be
used to signify that something is about to
happen to the character. The dolls are also
very old and are dirty which signifies that the
house is aged.

3. • The setting is introduced through the use of long shots. The first use of these long shots is
when we can see Daniel Radcliffe arriving to the house. This long shot shows the setting of the
film. The audience can see that Daniel Radcliffe is isolated and in a rural location. At this stage
there is Low key lighting as the sky is gloomy which represents the atmosphere. And the tone
of the film. During this long shot Daniel Radcliffe is shown looking back at a cross, this signifies
that he is re-considering going out to the house and might turn back.
• There is another long shot that establishes the house/setting where the character will be
based. The house also is shown as being old and looks haunted. One way it looks haunted is
by the over growth of plants that make it look abandoned and the gloomy atmosphere adds
to the tension the house gives off.
• There is a heavy use of high angle shots in the trailer, These are used to make the main
protagonist look vulnerable in the setting. The main high angle is shown through an
establishing show which creates dramatic irony as the audience can see what is going to
happen to Daniel Radcliffe before he knows.

4. Editing
• Parallel editing is also used during the trailer when the character is in the house as the toys
are moving whilst Daniel Radcliffe is shown making his way towards the house.
• As the trailer progresses the shot speed increases which signifies an increase in tension and
therefore is suggesting to the audience that something is about to happen. Also because this
is a trailer the producer shows little snippets of the film to interest the audience so if the shot
duration is very short the viewers will question what they just saw, so the audience will be
intrigued.
• Cross cutting features in the trailer throughout. This involves the shots being shown in a non
chronological order to confuse the audience therefore making them want to watch the film
after the trailer.
• Finally all of the exciting shots are used at the end of the trailer, this is conventional to horror
films as the plot begins as calm and relaxed as we are introduced to the setting and
characters however as we are introduced to the problem the characters storyline begins to
go downhill and more action is involved hence the fast paced shots at the end so they are
more exciting.

5. Sound
• Sound is an important factor towards The Woman In Black trailer as it tells the audience that
the film is of the horror genre. In this case the Children’s music box is used for the majority of
the trailer, this creates an uneasy atmosphere. The music is sounded as the audience are
shown shots of the toys, this could connote that children may pay a considerable role in the
film.
• Another way that the music box creates an uneasy atmosphere is when the audience would
expect to hear sounds from the fire and the characters screaming however the music box
overrides this and it doesn't’t fit to any of the action on screen.
• Another Use of sound is through the weather and the surrounding environment. Diegetic
sound is used in terms of the rain, thunder and lightning, once again this connotes a negative
and gloomy atmosphere representative to other Horror films.

6. Mise-En-Scene
Setting
• The setting is conventional to other horror films as the protagonist is isolated in a singular
house. The house also follows horror conventions as it is ran down abandoned and is very
dark inside from the use of low key lighting.
• A medium shot is used in the trailer showing some metal bars representative of prison bars.
This connotes that the protagonist is trapped and there is no escape.
• Finally there is a long shot of Daniel Radcliffe running through a forest. This is also a
convention for horror films as the forest tends to be blocking light therefore connotes that
someone ore something could be hiding in the shadows.

7. Lighting
• The house where Daniel Radcliffe is based for the film contains lots of dark colours like black
which emphasizes jump scares for the audiences experience. The colour black is represents
death as well which could suggest the problems that the protagonist will face. Also the
Woman in Black contains the colour ‘Black’ in her name which suggests that she is the
antagonist.
• The overall lighting throughout the film is very low key which connotes a dark and gloomy
atmosphere during the film. Once again this also prevents the audience from seeing what has
happened.
Props
• There are only a few noticeable props in the film trailer. One of these is the children's toys ,
these are used to creep the audience out and make them think why they link to the storyline
therefore it is an enigma.
• The other noticeable prop is when Daniel Radcliffe arrives to the house in a horse and
carriage which signifies that the film is set in a post modern era, which would explain the old
style and design of the house.

8. Costume
• The costumes are relatively normal throughout the trailer and there is nothing that stands
out in particular…
• Daniel Radcliffe is wearing a suit during the trailer. This is a convention for the protagonist in
horror films as they wear suits to make them look professional and therefore connoting that
they know what they’re doing. In a way this is also a stereotype as people think that if
someone is dressed smartly they should be clever themselves.
• The Woman in Black is wearing black clothing which links back to her name. This is effective
in the trailer as she blends in with the low key lighting, this is effective in scaring the audience
as the Woman In Black blends in with the backgrounds.
• There is a scene in the trailer where an establishing shot is used to show 3 children wearing
white dresses. This appears in other horror films as well as it is seen as scary to viewers.
Representations
• During this trailer there is no use of Mulvey’s male gaze theory and the genders seem to be
represented as equal. However the more dominant character in the film is the female
character as the protagonist who is male appears to be hiding and running away from the
Woman In Black, this is unconventional for the horror genre. The film trailer doesn’t
reinforce ideology that male characters in horror films are violent or murderers but in this
case it is the female character.

9. Propp’s Character theory
• The hero in the film is Arthur kipps played by Daniel Radcliffe as he tries to restore the
equilibrium in the village by putting the villain to death.
• The villain is The woman in black as she disrupts the equilibrium by trying to harm people in the
village as well as the hero therefore The Woman In Black is clearly the antagonist.
• The princess of the film appears to be the children living in the village as The Woman In Black is
trying to get to them however Daniel Radcliffe is trying to save them.
Todorov’s Theory
• The equilibrium is shown through a series of shots at the beginning of the trailer, these shots
show the setting ( the house and the rooms in it) and the character arriving, all is calm at this
stage however there is a gloomy atmosphere.
• The disruption occurs when the narrative begins to talk about The Woman In Black and how she
is always there after dark and that the whole town is cursed.
• The recognition of disruption in the trailer occurs when Daniel Radcliffe is shown running away
from the Woman In Black as the audience now know that she is bad as they have seen it fro
themselves.
• There is no attempt to repair or new equilibrium in the trailer. This is because the producers
want the viewers of the trailer to buy the film.

10. Target Audience
The target audience is very similar to other horror films and the purpose of the trailer is to try
and intrigue the audience so that they buy the film therefore increasing sales.
Socio Economic scale
• I think that people in groups B-D would watch this trailer. This is because people in group A
are focused on work therefore would have little time to watch movies and people in group E
are pensioners and unemployed. These are unlikely to watch the film because pensioners are
not associated with watching horror films and the unemployed won’t want to spend there
money on films and other luxury items. Therefore people In groups B-D are less focused on
work but still have a solid income in order to pay to watch films like The Woman In Black.
ITV sales
• The ITV sales categories that The Woman In Black would appeal to is ‘Men aged between 16-
34’ , ‘Women aged between 16-34’ and adults. This is because these age categories like jump
scares and horror films and although the film is given the age rating 18+ many people under
the age of 18 still watch the films therefore people from the age 16-18 will be a big section of
the films target audience. Also people that are fans of Daniel Radcliffe who is a big name
actor from Harry Potter may watch the film.