• Throughout the trailer a variety of angles are shown to the
audience because this makes the film more visually
aesthetic to watch as it allows the film to establish a
setting. For example a high angle shot is used of Daniel
Radcliffe walking into the haunted house. This means that
the audience is looking down at the character so it
connotes that because he has entered the house he is now
vulnerable. This indicates that the film is of the Horror
genre as the audience think something is going to happen
• A medium shot is used of the character falling a sleep in his
chair. This also shows some of the setting which
emphasizes how old the house is. Foreground helps to
show the protagonist as calm and unsuspecting whilst the
background shows something dark lurking in the shadows
waiting for him. This is the first scene where the audience
get to see the antagonist, this is the Woman in Black. This
again connotes that Daniel Radcliffe is in a insecure
position as he isn’t aware the woman is there. This is an
important shot to show the antagonist as it connotes that
the antagonist is always watching him even if he is asleep.
• The trailer also uses lots of close up shots mainly of the
doll/clown figures. Dolls are a convention for horror films
as many people have fears of them, therefore they could
be used to signify that something is about to happen to the
character. The dolls are also very old and are dirty which
signifies that the house is aged.
• The setting is introduced through the use of establishing long shots. The first use of these long shots is
when we can see Daniel Radcliffe arriving to the house. This establishing long shot shows the setting of
the film. The audience can see that Daniel Radcliffe is isolated and in a rural location. At this stage there
is Low key lighting as the sky is gloomy which represents the atmosphere. And the tone of the film.
During this long shot Daniel Radcliffe is shown looking back at a cross, this signifies that he is re-
considering going out to the house and might turn back. The use of a cross is quite intriguing as it is
iconic to the Christian religion it is conventionally used in ‘Vampire’ movies to protect the protagonists.
This suggest that there is some form of higher being in the house.
• There is another establishing long shot that establishes the house/setting where the character will be
based. The house also is shown as being old and looks haunted. One way it looks haunted is by the over
growth of plants that make it look abandoned and the gloomy atmosphere adds to the tension the house
gives off and creates a sense of foreboding. In addition by having an isolated old house it follows
conventions as in horrors the setting is usually isolated to make it difficult for the protagonist to find help
and old houses are associated with ghosts of past people who have lived there.
• There is a heavy use of high angle shots in the trailer, These are used to make the main protagonist look
vulnerable in the setting. The main high angle is shown through an establishing shot which creates
dramatic irony as the audience can see what is going to happen to Daniel Radcliffe before he knows and
creates a sense of sympathy and fear for the protagonist.
• Parallel editing is also used during the trailer when the character is in the house as the toys are moving whilst Daniel
Radcliffe is shown making his way towards the house.
• As the trailer progresses the shot speed increases which signifies an increase in tension and therefore is suggesting to
the audience that something is about to happen. Also because this is a trailer the producer shows little snippets of the
film to interest the audience so if the shot duration is very short the viewers will question what they just saw, so the
audience will be intrigued.
• Cross cutting features in the trailer throughout. This involves the shots being shown in a non chronological order to
confuse the audience therefore making them want to watch the film after the trailer.
• Finally all of the exciting shots are used at the end of the trailer, this is conventional to horror films as the plot begins
as calm and relaxed as we are introduced to the setting and characters however as we are introduced to the problem
the characters storyline begins to go downhill and more action is involved hence the fast paced shots at the end so
they are more exciting.
• Sound is an important factor towards The Woman In Black trailer as it tells the audience that
the film is of the horror genre. In this case the Children’s music box is used for the majority of
the trailer, this creates an uneasy atmosphere because a slowed down music box creates a
sense that something bad will happen at the end of the song. The music is sounded as the
audience are shown shots of the toys, this could connote that children may play a
considerable role in the film. This could be because children are represented as easily
manipulated in horrors so the children could possibly become possessed.
• Another way that the music box creates an uneasy atmosphere is when the audience would
expect to hear sounds from the fire and the characters screaming however the music box
overrides this and it doesn't’t fit to any of the action on screen.
• Another Use of sound is through the weather and the surrounding environment. Diegetic
sound is used in terms of the rain, thunder and lightning, once again this connotes a negative
and gloomy atmosphere representative to other Horror films. Diegetic sound is a convention
of paranormal horrors because doors creaking and slamming are associated with ghosts as you
can see the actions taking place but not the person.
• The setting is conventional to other horror films as the protagonist is isolated in a
singular house. The house also follows horror conventions as it is ran down abandoned
and is very dark inside from the use of low key lighting.
• A medium shot is used in the trailer showing some metal bars representative of prison
bars. This connotes that the protagonist is trapped and there is no escape.
• Finally there is a long shot of Daniel Radcliffe running through a forest. This is also a
convention for horror films as the forest tends to be blocking light therefore connotes
that someone ore something could be hiding in the shadows. In addition you become
isolated and therefore have less chance of getting out alive.
• The house where Daniel Radcliffe is based for the film contains lots of dark colours like black
which emphasizes jump scares for the audiences experience. The colour black is represents
death as well which could suggest the problems that the protagonist will face. Also the
Woman in Black contains the colour ‘Black’ in her name which suggests that she is the
• The overall lighting throughout the film is very low key which connotes a dark and gloomy
atmosphere during the film. Once again this also prevents the audience from seeing what has
happened and makes them more fearful every time the protagonist enters the shadows.
• There are only a few noticeable props in the film trailer. One of these is the children's toys ,
this is an enigma as they are used to creep the audience out and make them think why they
link to the storyline.
• The other noticeable prop is when Daniel Radcliffe arrives to the house in a horse and
carriage which signifies that the film is set in a pre-modern era, which would explain the old
style and design of the house.
• The costumes are specific to the Victorian era in Britain and is a common theme throughout the
trailer there is no costume that stands out in particular or is disassociated with this time period…
• Daniel Radcliffe is wearing a suit during the trailer. This is a convention for the protagonist in horror
films as they wear suits to make them look professional and therefore connoting that he is a
respected figure in the community and is most likely high in the social ladder. In a way this is also a
stereotype as people think that if someone is dressed smartly they should be clever themselves.
• The Woman in Black is wearing black clothing which links back to her name. This is effective in the
trailer as she blends in with the low key lighting, this is effective in scaring the audience as the
Woman In Black blends in with the backgrounds. This is a convention as antagonists our linked with
dark, black and mysterious clothing. The black veil further heightens the fear amongst the audience
as you cannot see her face properly and therefore removes the human element that she has and
therefore cannot be linked to the audience.
• There is a scene in the trailer where an establishing shot is used to show 3 children wearing white
dresses. This appears in other horror films as well as it is seen as scary to viewers.
• During this trailer the genders seem to be represented as equal. However the more dominant
character in the film is the female character as the protagonist who is male appears to be hiding and
running away from the Woman In Black, this is unconventional for the horror genre. The film trailer
doesn’t reinforce ideology that male characters in horror films are violent or murderers but in this
case it is the female character.
PROPP’S CHARACTER THEORY
• The hero in the film is Arthur kipps played by Daniel Radcliffe as he tries to restore the equilibrium in the
village by putting the villain to death.
• The villain is The woman in black as she disrupts the equilibrium by trying to harm people in the village
as well as the hero therefore The Woman In Black is clearly the antagonist.
• The princess of the film appears to be the children living in the village as The Woman In Black is trying to
get to them however Daniel Radcliffe is trying to save them.
• The equilibrium is shown through a series of shots at the beginning of the trailer, these shots show the
setting ( the house and the rooms in it) and the character arriving, all is calm at this stage however there
is a gloomy atmosphere.
• The disruption occurs when the narrative begins to talk about The Woman In Black and how she is
always there after dark and that the whole town is cursed.
• The recognition of disruption in the trailer occurs when Daniel Radcliffe is shown running away from the
Woman In Black as the audience now know that she is bad as they have seen it fro themselves.
• There is no attempt to repair or new equilibrium in the trailer. This is because the producers want the
viewers of the trailer to buy the film.
The target audience is very similar to other horror films and the purpose of the trailer is to try and intrigue the
audience so that they buy the film therefore increasing sales.
Socio Economic scale
• I think that people in groups B-D would watch this trailer. This is because people in group A are focused on
work therefore would have little time to watch movies and people in group E are pensioners and
unemployed. These are unlikely to watch the film because pensioners are not associated with watching
horror films and the unemployed won’t want to spend there money on films and other luxury items.
Therefore people In groups B-D are less focused on work but still have a solid income in order to pay to
watch films like The Woman In Black.
• The ITV sales categories that The Woman In Black would appeal to is ‘Men aged between 16-34’ , ‘Women
aged between 16-34’ and adults. This is because these age categories like jump scares and horror films and
although the film is given the age rating 18+ many people under the age of 18 still watch the films therefore
people from the age 16-18 will be a big section of the films target audience. Also people that are fans of
Daniel Radcliffe who is a big name actor from Harry Potter may watch the film.
Uses & Gratification theory
Personal identification is going on a trip somewhere or buying a new house, Inform is being wary about going in
to old run down, isolated houses by yourself, Entertain is jump scares and heart in mouth moments, Social
Response is talking to friends about who the woman in black is and why she wants to hurt the protagonist.