2. Released: February 10th 2012
Synopsis: young lawyer travels to
a remote village where he
discovers the vengeful ghosts of a
scorned women is terrorizing the
locals.
Stars: Daniel Radcliffe, Janet
Mcteer and Ciaran Hinds
Genre: Horror-Thriller
Subgenre: Paranormal
Director: James Watkins (Eden
Lake, The Descent Pt.2)
Budget: $15 Million

3. • http://www.youtube.com/watch?v=dPYMUnJ
GURI

4. • Music: Marco Beltrami
• The trailer starts of with the main character Daniel Radcliffe sat
on a train, the audience first here the diegetic sound of the
steam train. This makes it clear that the film is going to be set in
olden Victorian times, It also establishes that the character is
going somewhere far away as the rural surroundings suggest.
As the trailer gets more tense and fast
pace non-diegetic sound is added so it
fits in with the events and editing of the
trailer. Its almost an screeching sound,
this makes It very uncomfortable for the
audience but makes them aware of the
climax of the trailer. Screaming
emphasizes the horror aspect of the
trailer also.

5. • Editing: Jon Harris
• The trailer fits quite nicely with the music, it starts
of quite slow paced giving a chance to explain the
narrative of the film.
• As there is a new scene it fades out black, I think
the reinforces the whole mood of the advert, as
more tense the trailer gets the more different cuts
are made, get more fast paced to make the
audience feel scared and nervous.

6. • The trailer doesn’t give too much away in terms, but
in most horror adverts tend to do the same. We get
introduced to the main character, he is riding a steam
train and is wearing a black waistcoat. This is
immediately give the audience of the time and place
the film is set in. The audience are then introduced
an old creepy house, its dusty and misused.
• A set designer must of took a lot of time to make the
props and sets look extremely aged. Its quite chilling
for the audience as they are still quite unaware why
he is there and why it looks so dated.
• It is slowly building tension, throughout the trailer
there are some quick snippets of some very
disturbing images, we see the actual woman in black
multiple times, and young children which makes the
trailer seem much more twisted because of the
contrast between the three innocent children, to the
dark frightening ‘Woman in Black’, from our shared
cultural knowledge of horror films, children and
involved frequently, it almost contradicts the
audience expectations, to make them feel
uncomfortable.

7. • There is a lot of attention to detail with the props
in the advert, the old dolls and the spinning
picture let the audience get more established of
what era the film is set in. There are a lot of
horror related props also, like a rocking chair,
dolls and old dusty furniture.

8. • The first shot is an establishing shot of the train moving away, it
almost suggests the main character is getting away from his
hometown into the unknown. The next shot is an another
establishing shot of an old abandoned house, which is now
deserted and run down, there are trees surrounding the shot it
almost suggests that the house is quite hidden inside a woods, all
this connotes mystery and neglect.
• Then there is an high angle shot of the main character entering the
house it almost gives the impression to the audience that the view
of the camera is the view of someone watching him.

9. I think throughout the advert
they stick to typical dark and
misty effects, the graphics of the
title tells the audience
immediately what type of film
they would expect to see if they
went to see it. The screen print
from the advert connotes
mystery and fear. The text stands
out, we know that this is the title
because it’s the bigger than all
the other texts.
The foggy, rustic effects
reinforces ideologies of an old,
Victorian trailer. Its important for
the audience to get a feel for
what the film will be like.

11. • We have already come up with our film concept and
theme, but woman in black has inspired us with some
theme aspects, editing and music. We have decided to
create a found footage film, with paranormal
attributes.
• We found the Woman in Black trailer was great at
creating suspense and had a good dynamic between
the introducing narrative stage and the extremely
tense stage. We can take some inspiration from the
trailer by some of the props and paranormal elements
they use.

12. • As Woman in Black was a big blockbuster, they
had money for big stars such as Daniel
Radcliffe. We want to do the opposite as our
film is going to be a high rating certificate we
want the film to seem as realistic as possible
for our audience, so as it would seem there
would be unknown actor/actresses in the
advert to keep the film very unexpected and
real.

13. • Throughout the trailer there is a nice mix between
diegetic and non-diegetic sound, normally in horror it
starts of with diegetic sound when introducing
characters/narrative and then as suspense builds up it
is normally supported with non-diegetic sounds such a
music, sound effect etc. We are going to use this
technique with our trailer. We want to start of with the
feel like it is a real found footage, so we will have
people talking, maybe sounds of a train – like in The
Woman in Black trailer and maybe sounds of running.
And then as the disequilibrium of the trailer begins,
sound effects of ghosts might be used, and maybe a
soundtrack which suits the moment of the trailer.

14. • We are going to challenge some of the conventions of a typical horror
film, it is going to be found footage which is quite rare. Our trailer is
going to have some elements inspired from the Woman in Black but
some completely different.
• Its going to be set in the present day, so the props, set and costumes
will be the opposite to The Woman in Black. As it is found footage, the
lighting will be natural lighting or just a light/night vision from the
camera itself.

15. What I found woman in black did well
was creating suspense within the shots
and editing, for example the shot to the
right, although its not the main focus of
the shot, its still terrifying. We want to
use similar techniques for our trailer,
although its found footage, maybe have
someone filming something and then
something runs behind in the
background.
Because our trailer will be found
footage we are not really going to plan
camera shots and angles, We assume
there will be lots of close ups and long
shots. But we can’t really plan in or the
found footage feel won’t feel so real.

16. How is narrative portrayed in the
trailer?
• First off It shows the main character on a train journey, it is a quick
introduction to where he is going, and why, without giving too much away.
Throughout the trailer it shows shots of the area, the house, the village
and some of the rooms, its going to give the audience an awareness and a
snippet of what the film will be like. We know instantly the era, by the
clothes, steam trains, buildings and the old car. There are lots of different
cross-cuts within the trailer, to try and cram as much information as
possible, to make the audience want to see the film in the cinema.
• There is a shot of a flashback with the main character hugging his son, the
audience can identify this is a flashback because its in slow motion, and
completely different lighting compared to the rest of the trailer which has
quite a muggy dark feel to it. As an audience we have a shared knowledge
of how flashbacks are usually displayed. It is usually a completely
juxtaposed shot compared to the one before.

17. • The target audience for The Woman in Black is quite
diverse. First you have the Daniel Radcliffe, a
successful star of the huge franchise of Harry Potter.
So you have Daniel fans, and Harry Potter fans
wanting to see him in another role.
• There is also thrill seekers, people how loved to be
scared and spooked on a night out in the cinema.
• And finally as The Woman in Black was an adaptation
of the famous play, fans of the play would be
interested to see how the film compares.
• Our trailer we be quite the opposite, were not aiming
it to be a big blockbuster, so we don’t need the big
star, but we are involving more ‘unknown’ actors to
give more of a realistic feel to the movie. Where The
Woman in Black was a lower rated film, maybe this is
suggesting the more main stream and popular the
film is, the less scary it would be. Maybe they were
thinking that most of there audience was Harry Potter
fans, which are mainly 13-18 years old, so making it a
12A will make the film much more successful.

18. • It is based in the Edwardian era, and the way of life was completely different, In
the trailer the representation of class plays a big part, the divide between the
people in the town, wearing quite old ragged clothes, looks quite
unclean, compared to the main character coming from London With a clean black
suit on, looking very presentable.– This is a clear indication of the difference
between upper and lower class. The juxtaposition between the rich and the poor
– House size, clothing and attitudes.
• Another representation I got from the trailer, is the young parents in the film. As
the whole village are scared for there children because of ‘The Woman in Black’ –
so parental fear is represented in this film.
• Also It was quite common for people to start a job at a successful age and it
seemed this way in the film, he was a young dad about twenty years old, and was
a solicitor, who had a deadline he had a complete.