2. Top of the Pops
Immediate Media Company Limited
Immediate Media Co was formed in November 2011 and is owned by Exponent
Private Equity. It publishes over 50 magazines and 30 websites including BBC
History, BBC Wildlife, Countryfile, Top Gear, Cbeebies Weekly and Teletubbies.
3. Target Audience
Immediate Media Company Limited
Immediate Media Co publishes several different magazines aimed at different ages for
example they target adults with magazines such as BBC History, BBC Knowledge, Good
Homes, Homes & Antiques.
They also aim their magazines at teenagers such as Top of the Pops and also Pre-Teens such
as Doctor Who Adventures and W.I.T.C.H.
Combined publishing house containing the former assets of ‘Origin Publishing’, ‘Magicalia’,
and ‘BBC Magazines’.
