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Homework Two 
Institutions Research
Top of the Pops 
Immediate Media Company Limited 
 Immediate Media Co was formed in November 2011 and is owned by Exponent 
Private Equity. It publishes over 50 magazines and 30 websites including BBC 
History, BBC Wildlife, Countryfile, Top Gear, Cbeebies Weekly and Teletubbies.
Target Audience 
Immediate Media Company Limited 
 Immediate Media Co publishes several different magazines aimed at different ages for 
example they target adults with magazines such as BBC History, BBC Knowledge, Good 
Homes, Homes & Antiques. 
 They also aim their magazines at teenagers such as Top of the Pops and also Pre-Teens such 
as Doctor Who Adventures and W.I.T.C.H. 
 Combined publishing house containing the former assets of ‘Origin Publishing’, ‘Magicalia’, 
and ‘BBC Magazines’.

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Homework Two

  • 2. Top of the Pops Immediate Media Company Limited  Immediate Media Co was formed in November 2011 and is owned by Exponent Private Equity. It publishes over 50 magazines and 30 websites including BBC History, BBC Wildlife, Countryfile, Top Gear, Cbeebies Weekly and Teletubbies.
  • 3. Target Audience Immediate Media Company Limited  Immediate Media Co publishes several different magazines aimed at different ages for example they target adults with magazines such as BBC History, BBC Knowledge, Good Homes, Homes & Antiques.  They also aim their magazines at teenagers such as Top of the Pops and also Pre-Teens such as Doctor Who Adventures and W.I.T.C.H.  Combined publishing house containing the former assets of ‘Origin Publishing’, ‘Magicalia’, and ‘BBC Magazines’.