1. HOW DID YOU USE NEW MEDIA
TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH,
PLANNING AND EVALUATION
STAGES?

3. RESEARCH + PLANNING
• I have used a number of new media technologies whilst researching
and creating my short film; to start with I researched current media
products out there such as music videos and films, mainly on YouTube
• Created in 2005, YouTube is a very new technology yet has more than
"1 billion unique users visiting each month". It was important to be able
to use this so I could research and compare existing films and videos as
well as being able to upload my own film so it was accessible for
everyone
• Despite receiving negative feedback about certain elements of YouTube
it is the biggest and only video sharing site - #
meaning it has no strong competition - so the creators #
don't have to worry about losing users
• This is the first website we've had like this and as it is #
currently the second most used site as of January 2014,#
only behind Google, (who own YouTube as a subsidiary #
corporation anyway) this shows how the media technologies have
changed, now being able to bring us technology like this

4. SOCIAL NETWORKING
• Another commonly used technology in this was that of social
networking sites. I used sites like Tumblr in my research of current
films and Facebook for audience feedback, as in doing this I could
target the typical audience I needed
• I posted a link to my survey about target audience on Tumblr,
Twitter and Facebook, meaning I generated responses of the kind of
people who regularly use these sites
• The majority of people who answered were female, 18 or above and
regularly watched films. Using sites like these exposes you to films
through the eyes of passionate people who love them and want to
share them, making them ideal for responses to my questions
• Tumblr and Twitter are websites aimed at sharing and talking about
what you think, whilst Facebook makes everything easily accessible.

5. WEB 2.0
• Before web 2.0 - the growth of social networking and user-generated
content - we had no way to instantly upload, share and discuss
products and ideas online
• Now everything we do is instant and online straightaway, meaning it
was easy to gain any information about films and psychological
aspects whenever I wanted
• Marketing and research in the film industry was a lot more difficult
before we had access to this technology, when they had to rely on
'word of mouth' advertising or placing film posters everywhere
• Quick, instant access to existing products online means we can
quickly research and compare other films, making changes to ours as
we need to.

6. CONSTRUCTION
• Whilst creating my product I used the combination of a Canon DSLR
camera and Sony video camera to film, storing the footage on an SD
card
• Before these kind of products people would've used 35mm print
projection to capture film. The use of digital technology means it's
quick and easy to do, and we can instantly play back and delete any
footage we don't need
• Digital storage methods are a lot better now as they are cheaper,
easier to use and don't degrade over time like film will. There is also a
risk of film being permanently destroyed by fire, as film is extremely
flammable

7. • It is also easier to edit digital film; I taught myself to use Apple
iMovie HD to edit together my film which was a quick and easy
process
• This is known as a non-linear editing system, as it can edit
footage without destroying the original film. Before the use of
programs like this editing used to be done by using a cutting
copy – a positive copy of the film negative – and cutting and
pasting pieces of it together
• It is clearly a lot easier and quicker to use editing software
nowadays like iMovie, Final Cut Pro and Premier Pro.
• Throughout my film I used the splitting clips feature a lot, so
being able to undo and delete what I needed was extremely
useful. Without this, I wouldn’t have been able to experiment #
as much as I did
EDITING

8. EVALUATION
• Throughout both my research and evaluation stage I used a number of
new media devices to order and present my ideas
• The main use was Blogger; although I had experience with using it for AS
level I used it a lot more this year for uploading and sharing videos,
through both Blogger and YouTube
• It also worked as a progress log: this year I used it as a sort of diary and
collection of my thoughts and ideas, referring back to it often to make
sure everything was linking together. It was particularly useful when
considering the codes and conventions of my text as I could refer back to
and develop my initial research
• I used presentational devices such as SlideShare and Prezi to create
interesting presentations to show my ideas and evaluation answers as
these were easy to use and effective
• I also experimented with online sites such as Word It Out to create word
bubbles and a particularly interesting cartoon feature, PowToon, to
create a presentation about editing and the importance of it.

9. It’s clear that without these new technologies
the construction, research, planning and
evaluation stages of creating my texts would
have been a lot more complicated and not as
quick and easy to access. Due to the new
developments in technology, We Media and
Web 2.0 I had instant access to research and
ideas, finding it easy to upload and share my
ideas, gain feedback from my audience and
create my actual products.