VLOGGING AND HEADSHOTSThe power of visually connecting with your audience
NOELLE’S RAP SHEET Bachelor’s in Broadcast Journalism from BYU (allskiersgotoheaven) Interned TODAY Show in NYC Morning Show Producer CBS in Salt Lake City Noon Show Producer NBC in Las Vegas Director Media Relations for Papa Bello, Inc. Director of Media and Public Relations for The Organized Cook
DON’T GET LEFT BEHIND! 2010 Report by Cisco found that 30% of internet traffic iscurrently video And by 2013, 90% of internet traffic is projected to be video!
EFFECTIVE VIDEOS1. TELL A GOOD STORYStories have a beginning, middle and end. They make us think. Theymake us feel. If told right, they inspire us.At the heart of any good story is emotional appeal. It may be subtleor dramatic, but without that emotional connection, the story isquickly forgotten. Baby Mine
EFFECTIVE VIDEOS- Good stories don’t appeal to everyone.- Good stories resonate.- Good stories are credible.- Good stories are usually simple.
EFFECTIVE VIDEOS2. SHOW THEM, DON’T TELL THEM.Educators and trainers have long known the true benefit of video isthat it generates much higher retention rates because it engages morethan one of the senses at the same time. Retention rates can TRIPLEwhen what you hear is being reinforced by what you see.Video is unsurpassed as a vehicle to engage and persuade youraudience.
EFFECTIVE VIDEOS More Compelling Testimonials More Compelling Case Studies More Compelling Product Demos
EFFECTIVE VIDEOS3. CHOOSE YOUR WORDS VERY CAREFULLYThe script is the “what” in the video development process. Everythingelse is the “how”.Script or on-screen talking points outline:- What are the top three messages you have to communicate?- Are you clearly outlining the benefits that will resonate with your target audience?- Are you speaking your follower’s language?
EFFECTIVE VIDEOSUnscripted doesn’t mean unstructured- Spontaneous, unscripted videos are becoming more commonplace on the internet for their natural tone and authenticity resonates with viewers.- Never start a video project without knowing Exactly what you want the video to communicate.
EFFECTIVE VIDEOS4. BUILD IN INTERACTION (AND ULTIMATELYCONVERSION)Interest, engagement and interaction should be the goal of web-based video. Organized Cook Welcome VideoWhat do you want the viewer to do when they have finished watchingyour video?
EFFECTIVE VIDEOS “Click here to find out more about this service” “Click here to watch a related presentation” “Fill out a quick survey..” “Sign up now for our weekly newsletter”****CONVERSION IS THE GOAL****
EFFECTIVE VIDEOS5. CHOOSE THE RIGHT FORMAT, STRUCTURE ANDSTYLE OF VIDEO“If the only tool you have is a hammer, every problem looks like anail”Use the style of video that fits you, your product/blog, or theproblem/issue at hand
EFFECTIVE VIDEOS Testimonials Success Stories Case Studies Man-on-the-street Product Demos Vlog to viewers
CEO WELCOME VIDEOS Short CEO Welcome Video- Scott Bosch CEO Welcome with layers - Casa Colina CEO Welcome Short and Poor Quality Organized Cook Welcome Video
EFFECTIVE VIDEOS6. CONSIDER THE ONLY PERSPECTIVE THATMATTERS: YOUR READER/SUBSCRIBERS.What does your reader/subscriber want/need from your niche?How do I communicate my understanding of the niche I’m in?
EFFECTIVE VIDEOS7. DEFINE OBJECTIVES AND OUTCOMES FIRST.- Web-based video is a means to an end- Bad video is even harder to ignore than bad print material- Define who is your audience (answer should not be everyone)- What are the measurable outcomes? How do you measure success? (click-thru’s, subscriptions, facebook like, twitter follow, purchase)
EFFECTIVE VIDEO GUIDE “7 Habits of Highly Effective Video (Vlogging)”By Jimm FoxOne Market Mediahttp://onemarketmedia.com/blog/2010/08/7-habits-of-highly-effective-video-marketing/
JUST SHOOT IT!COMMON METHODS FOR GETTING YOUR VIDEOS UP:- Web Cam- Shoot-and-Share Mini Camcorder (Bloggie Touch SONY)- DSLR Cameras with Video Capability (Canon Rebel t2i, Canon 5D Mark II)
RULES OF PHOTOGRAPHY Rules of composition: Rule of thirds, foreground, backlighting, etc Leave headroom Leave nose room Watch wasted space Cross-camera interviews
SOUND & LIGHT IF possible, shoot with a mic (wireless mic) Always shoot in a QUIET environment (turn off cell phones,landlines, others footsteps and voices will carry) Watch for echos (Lay down rugs) Lighting Kits are GREAT! Daylight/natural light indoors, dawn/dusk outside
TO EDIT OR NOT TO EDITEditing takes time, but can add up to a big difference in quality!- Free Video Editing Software Programs(Microsoft Movie Maker, Apple iMovie, Avid FreeDV)- Software to Purchase(Final Cut Pro, VideoPad, Pinnacle Avid Studio)
PROMOTE PROMOTE! Beginning/End Slab with your website/blog url, Twitter Handle,Facebook Page, Youtube Channel, etc.
VIDEO ON THE WEB If you don’t already have one, set up a youtube channel Video on your website/blog (linked to youtube) *help ratings Video on Facebook (linked to youtube) Video on Pinterest (linked to youtube) Video distribution services: trafficgeyser, tubemogul, etc
Feel free to email me with questions!Noelle@tonispilsbury.com