This is a presentation I gave at the first Real Estate Bar Camp in Minneapolis. The presentation slots were short, like 10 minutes each, so I gave a quick overview on what types of videos Realtors should be focused on producing for their business

1. Video Strategies for
Real Estate
Make it work for you
Stemmler Productions
www.stemmlerproductions.com
323-401-6416

2. My history working on real estate and home
improvement shows
LXTV.com/openhouseNYC

3. My history working on real estate and home
improvement shows
DIY Network

4. What types of videos should you
be producing?
•Video Home tours
•Neighborhood Tours
•Company/Realtor Profile videos
•How to’s - Educational
•Video Podcasts
• Advanced Users - Create your
own “channels” and web video
series (i.e. “Sell This House”,
“House Hunters”

5. What is your video Strategy
It’s more about the integrated workflow than the
technology
video is inherently more expensive to produce
than photos so use the right tool when the job
calls for it

6. Use what works for you
• Photo
• 360 virtual tours
• Video
• Self produced content vs. professionally
produced content
Your video content might be better directed at
selling your company and Realtors than on your
listings

7. Pro Video Services
• Very important when high quality video is
necessary to market a home
• If you do use a pro to shoot a home tour, consider
having the realtor or a “host” be in the video giving
the tour rather than voiceover
• Focus on pros for profile videos, how to’s, web
video series...video pieces that require more
direction, good lighting and audio, and quality
editing

8. There are times when doing it
yourself might be the best
solution

9. Tools for Self Producing
Content

10. There are many accessories being developed for the
Iphone
http://wantowle.com/

11. http://wantowle.com/

12. http://www.tiffen.com/
steadicam_smoothee.html

13. http://www.elgato.com/
•Easy to use
•Quick conversion
•Allows you to edit and combine multiple videos
•Presets to output to Iphone,YouTube, HDTV or customized settings
•Automatic Uploading to YouTube
•$149
For Mac Only

14. MPEG Streamclip - Mac/PC
http://www.squared5.com/
•Somewhat Easy to use - allows
for more Expert Use
•Quick conversion
•Allows you to edit and combine
multiple videos - But requires
more steps
•Outputs to many formats - For
Advanced Users

15. Video Hosting Services
Premium Paid Services
http://www.brightcove.com

16. Premium Paid Services
http://www.wellcomemat.com

17. Why Not?