6. A long enough and moderate session where you discuss about
scope, context and purpose using powerful questions and
facilitation techniques
because you want everyone on board
6
WHAT is a Lift-Off?
@lorenzocassulo
15. 15
Setup tips & tricks
@lorenzocassulo
● Arrive earlier
● Hang posters about topics, cover them and then uncover them when you discuss the
topic (this keeps focus)
● Bring the right food and beverage
● Provide post-its and markers (people should not be afraid to use them)
● Divide participants using ice-breaker tecniques
● NO LAPTOPS ALLOWED
17. 17
Why we build the product?
Examples:
● Profit
● Cost saving
● Tech improvement
● Fun
● [...]
@lorenzocassulo
PURPOSE
VISION
WHAT TO ASK
MUST HAVE
18. 18
Can you explain it in 30 sec?
PURPOSE
MISSION
Build an Elevator Pitch:
A sentence that explain your product
effectively in the time of a short
elevator ride.
WHAT TO ASK
@lorenzocassulo
MUST HAVE
19. 19
Can you explain it in 30 sec?
● Who are your Customers and their needs?
● What your product is and does?
● What are the difference between
you and your competitors?
@lorenzocassulo
PURPOSE
MISSION
WHAT TO ASK
MUST HAVE
20. 20
Can you explain it in 30 sec?
● For [Users]
● Who [Needs]
● [Product name]
● Is [Category]
● That [Solution]
● Unlike [Competitor]
● Our product
[competitive advantage]
@lorenzocassulo
PURPOSE
MISSION
WHAT TO ASK
MUST HAVE
21. 21
Who are our neighbours? WHAT TO ASK
CONTEXT
@lorenzocassulo
22. 22
How do you sell it in a supermarket?
SCOPE
Build a product box to sell
your product in a supermarket
● Logo
● Reason why
● Ingredients
● Warnings
● Best before
CREATES A SHARED IMAGE OF THE PRODUCT
WHAT TO ASK
@lorenzocassulo
23. 23
What the News would say about your product?
PURPOSE
Pretend to provide the release news as a TV breaking news
HIGHLIGHTS THE IMPACT OF YOUR PRODUCT
WHAT TO ASK
@lorenzocassulo
24. 24
What keep us awake at night?
CONTEXT
WHAT TO ASK
@lorenzocassulo
25. 25
How we will build the solution?
SCOPE
WHAT TO ASK
@lorenzocassulo
26. 26
What we will NOT build?
SCOPE
Build a NOT TO DO list
Highlights what are you NOT going to do
WHAT TO ASK
@lorenzocassulo
27. 27
How long will it take?
CONTEXT
Try to run a simulation of the product development process
NOT A GANTT
WHAT TO ASK
@lorenzocassulo
28. 28
How big is this?
ALIGNMENT
NOT AN ESTIMATE
NOT A COMMITMENT
WHAT TO ASK
@lorenzocassulo
29. 29
What is more important?
ALIGNMENT
WHAT TO ASK
@lorenzocassulo