Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Product Lift Off: How to keep everyone on board!

773 views

Published on

A Product Owner often face the challenge to create and maintain alignment among the product community. Here are a few tools that you can use.

Published in: Leadership & Management
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Product Lift Off: How to keep everyone on board!

  1. 1. Lift-Off: keep everyone on board! Lorenzo Cassulo
 Product Owner @ lastminute.com Group Vimercate 11 February 2017@lorenzocassulo
  2. 2. A few things about me Hi, I’m Lorenzo I’m a Product Owner 2@lorenzocassulo
  3. 3. 3 What a Product Owner does @lorenzocassulo
  4. 4. 4 Challenges that a Product Owner face with a new product @lorenzocassulo
  5. 5. Product Owner’s tools 5 Powerful questions and discussions @lorenzocassulo
  6. 6. A long enough and moderate session where you discuss about scope, context and purpose using powerful questions and
 facilitation techniques
 because you want everyone on board 6 WHAT is a Lift-Off? @lorenzocassulo
  7. 7. SESSION SETUP 7
  8. 8. 8 Guest list setup @lorenzocassulo ● Invite the right people
 ● Face to face invitation
 ● Share the value of having a lift-off
  9. 9. 9 Agenda setup @lorenzocassulo ● Better in the morning
 ● When everyone is comfortable
 to invest his/her time in this activity ● It’s a rolling information
  10. 10. 10 Room setup @lorenzocassulo
  11. 11. 11@lorenzocassulo Room setup
  12. 12. 12@lorenzocassulo Room setup
  13. 13. 13@lorenzocassulo Room setup
  14. 14. 14@lorenzocassulo Room setup
  15. 15. 15 Setup tips & tricks @lorenzocassulo ● Arrive earlier ● Hang posters about topics, cover them and then uncover them when you discuss the topic (this keeps focus) ● Bring the right food and beverage ● Provide post-its and markers (people should not be afraid to use them) ● Divide participants using ice-breaker tecniques ● NO LAPTOPS ALLOWED
  16. 16. WHAT TO ASK? 16
  17. 17. 17 Why we build the product? Examples: ● Profit ● Cost saving ● Tech improvement ● Fun ● [...] @lorenzocassulo PURPOSE VISION WHAT TO ASK MUST HAVE
  18. 18. 18 Can you explain it in 30 sec? PURPOSE MISSION Build an Elevator Pitch:
 A sentence that explain your product effectively in the time of a short elevator ride. WHAT TO ASK @lorenzocassulo MUST HAVE
  19. 19. 19 Can you explain it in 30 sec? ● Who are your Customers and their needs? ● What your product is and does? ● What are the difference between
 you and your competitors? @lorenzocassulo PURPOSE MISSION WHAT TO ASK MUST HAVE
  20. 20. 20 Can you explain it in 30 sec? ● For [Users] ● Who [Needs] ● [Product name] ● Is [Category] ● That [Solution] ● Unlike [Competitor] ● Our product
 [competitive advantage] @lorenzocassulo PURPOSE MISSION WHAT TO ASK MUST HAVE
  21. 21. 21 Who are our neighbours? WHAT TO ASK CONTEXT @lorenzocassulo
  22. 22. 22 How do you sell it in a supermarket? SCOPE Build a product box to sell
 your product in a supermarket ● Logo ● Reason why ● Ingredients ● Warnings ● Best before CREATES A SHARED IMAGE OF THE PRODUCT WHAT TO ASK @lorenzocassulo
  23. 23. 23 What the News would say about your product? PURPOSE Pretend to provide the release news as a TV breaking news
 HIGHLIGHTS THE IMPACT OF YOUR PRODUCT WHAT TO ASK @lorenzocassulo
  24. 24. 24 What keep us awake at night? CONTEXT WHAT TO ASK @lorenzocassulo
  25. 25. 25 How we will build the solution? SCOPE WHAT TO ASK @lorenzocassulo
  26. 26. 26 What we will NOT build? SCOPE Build a NOT TO DO list
 Highlights what are you NOT going to do WHAT TO ASK @lorenzocassulo
  27. 27. 27 How long will it take? CONTEXT Try to run a simulation of the product development process NOT A GANTT WHAT TO ASK @lorenzocassulo
  28. 28. 28 How big is this? ALIGNMENT NOT AN ESTIMATE NOT A COMMITMENT WHAT TO ASK @lorenzocassulo
  29. 29. 29 What is more important? ALIGNMENT WHAT TO ASK @lorenzocassulo
  30. 30. AND AT THE END... 30
  31. 31. 31 ...always ask for feedback! @lorenzocassulo
  32. 32. AFTERMATH 32
  33. 33. Aftermath 33 ● Share the output using information refrigerator and information radiator ● Keep those content alive ● Iterate
  34. 34. KEY TAKEAWAYS... 34
  35. 35. 35 ● Questions and discussion are powerful tools @lorenzocassulo Key takeaways
  36. 36. 36 ● Lift-Off techniques are discussion tokens, discussions allow you to keep everyone on board @lorenzocassulo Key takeaways
  37. 37. 37 ● It’s a process of discovery and sharing @lorenzocassulo Key takeaways
  38. 38. 38 ● It’s an iterative living practice @lorenzocassulo Key takeaways
  39. 39. REAL PICTURES FROM REAL LIFT-OFFS 39
  40. 40. 40@lorenzocassulo
  41. 41. 41@lorenzocassulo
  42. 42. 42@lorenzocassulo
  43. 43. 43@lorenzocassulo
  44. 44. 44@lorenzocassulo
  45. 45. 45@lorenzocassulo
  46. 46. MORE INFO & HELPS 46
  47. 47. Lift-Off - Diana Larsen https://pragprog.com/book/liftoff/liftoff-second-edition https://www.infoq.com/interviews/larsen-agile-fluency Agile Samurai - Jonathan Rasmusson https://pragprog.com/titles/jtrap/the-agile-samurai Inception deck: https://agilewarrior.wordpress.com/2010/11/06/the-agile-inception-deck/ 47 Books & Links @lorenzocassulo
  48. 48. THANKS! Let’s keep in touch! lorenzocassulo Thanks to my awesome workmates at lastminute.com for their support and feedback! 48

×