Building products is a conversation based activity, asking important questions at the begin of the process allows you to bring alignment to the whole community of stakeholders and engage in conversations with them. A „Product Lift Off“ is a tool that allows us to generate discussions about the product and the product development process. Those discussions and their outcome will help you to keep the whole product community onboard. Presentation outcomes: – How to ask tough questions to your stakeholders – How to facilitate discussion among the product community – How to share and keep alignment during the whole product development process

1. Lift-Off & Product Journal: keep everyone on board!
Lorenzo Cassulo
Product Owner @ lastminute.com Group
@lorenzocassulo

2. A few things about me
Hi, I’m Lorenzo
I’m a Product Owner
2@lorenzocassulo

3. What a product owner does?
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The fuel

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The three pillars of the product vision

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When I start a new product
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7. My tool
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Powerful questions
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LIFT-OFF sessions help me to generate these discussions
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Session Setup
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Guest list Agenda

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LIFT OFF
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LIFT OFF

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LIFT OFF

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LIFT OFF

14. WHAT YOU SHOULD ASK?
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Why we build the product?
@lorenzocassulo MUST HAVE
WHY?
WHY?
WHY?
WHY?
WHY?

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Can we explain it in 30 sec?
@lorenzocassulo MUST HAVE
ELEVATOR PITCH

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What our customer will do?
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CUSTOMER JOURNEY
MUST HAVE

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Who are our neighbours?
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STAKEHOLDERS

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How we will build the solution?
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THE SOLUTION

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What we will NOT build?
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NOT TO DO LIST

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What the News would say about your product?
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IMPACT

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How long will it take?
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RELEASE PLAN

23. THEN?
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24. Maximise the ROI of the session
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25. Keep information alive
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PRODUCT JOURNAL

26. KEY TAKEAWAYS
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Questions are
a powerful tool
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Discussions allow
you to keep
everyone on board
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Building products is
a never ending
process of discovery
and learning
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To keep the process
alive and healthy you
need tools to
generate discussions
and spread alignment

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32. REAL PICTURES FROM REAL
LIFT-OFFS
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http://bit.ly/prodjournal

40. MORE INFO & HELPS
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41. PRODUCT JOURNAL TEMPLATE
http://bit.ly/prodjournal
LIFT OFF
• Lift-Off - Diana Larsen https://pragprog.com/book/liftoff/liftoff-second-edition
• https://www.infoq.com/interviews/larsen-agile-fluency
INCEPTION DECK
• Agile Samurai - Jonathan Rasmusson https://pragprog.com/titles/jtrap/the-agile-
samurai
• Inception deck: https://agilewarrior.wordpress.com/2010/11/06/the-agile-inception-
deck/
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Books & Links
@lorenzocassulo

42. THANKS!
Let’s keep in touch!
lorenzocassulo
Thanks to my awesome workmates at lastminute.com for
their support and feedback!
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